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Abstract
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Given the importance of optimizing and improving energy efficiency in society and the need for policymakers to consider this issue in different dimensions, this study aimed to identify and analyze the role of economic, cultural, social, technical, climate and demand side management in improving efficiency. Electricity consumption has been done in the domestic sector of Fars Regional Electricity Company. The statistical population of this study included 1951 experts, deputies and managers working in the field covered by Fars Regional Electricity Company. This research lasted from March 2017 to the end of January 2017. The statistical sample of this study was selected by simple random sampling method. Questionnaire was used for data collection. Validity of the questionnaire was confirmed by content validity and its reliability was confirmed by Cronbach's alpha. The data analysis method used in this study is structural equation modeling with partial least squares approach. The results show that the components of technical, cultural, social, demand, economic and climatic factors have the greatest impact on improving the efficiency of electricity consumption in the household sector, respectively
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