Shahrbanoo Yadollahi

Education

PhD. in Business Management(Marketing) , Isfahan University , Iran (2014 - 2018)
Thesis title: Designing a model for assessment of customer service experience based touchpoints and it's consequences in banking industry
MSc. in Business Management (Marketing) , Persian Gulf University , Iran (2010 - 2013)
Thesis title: Designing a model for measuring the organizational strategic intelligence: Explaining the role of external intelligence and internal intelligence
BSc. in Business Management , Semnan University , Iran (2006 - 2010)

Consumer Behavior
Customer Experience
Marketing Inteligence

Research activities

Journal articles

1	Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2019) A measurement of service experience at touch points in banking industry: model development and validation International Journal of Business Innovation and Research: 20(3); 337-353
2	Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2018) Identifying and prioritizing the factors of service experience in banks: A Best-Worst method Decision Science Letters: 7(4); 455-464
3	Seyed Yaghoub Hosseini, Khodakaram Salimifard, Shahrbanoo Yadollahi (2012) On the Effects of Organizational Culture on E-Learning Readiness: An Iranian Experience International Journal of Social Ecology and Sustainable Development: ; 42،52

Conference articles

Research of this type not found!

Projects

Research of this type not found!

Theses

1	— (2023) The effect of electronic word-of-mouth advertising on consumer purchase intention through the mediation of brand image and brand equity
2	— (2023) Investigating the effect of consumer perceived value on purchase intention through the mediation of brand image, brand attitude and consumer satisfaction
3	— (2022) Arrogant consumer behavior and its causes: a mixed approach (phenomenological and quantitative)

Books

1	Seyed Yaghoub Hosseini, Khodakaram Salimifard, Shahrbanoo Yadollahi (2014) E-Learning Readiness and the Effects of Organizational Culture ISBN: 9781466646117

Innovations

Research of this type not found!

Grant Attraction

Research of this type not found!

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Courses

Bachelor Of Science

1	marketing and market management
2	Research Method in Management
3	Strategic management
4	computer application in management

Master Of Science

1	Entrepreneurial marketing
2	Advanced Research Method

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Shahrbanoo Yadollahi

Education

Research interests

Research activities

Courses

Links