May 31, 2023

Persian Gulf University

فارسی

Shahrbanoo Yadollahi

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Shahrbanoo Yadollahi

Academic Rank: Assistant professor

Address: —

Degree: Ph.D in Business Management(Marketing)

Phone: 07731222110

Faculty: School of Business and Economics

E-mail: yadollahi [at] pgu [dot] ac [dot] ir

Home Education Research ineterests Research activities Courses Links

Education

PhD. in Business Management(Marketing) , Isfahan University , Iran (2014 - 2018)
Thesis title: Designing a model for assessment of customer service experience based touchpoints and it's consequences in banking industry
MSc. in Business Management (Marketing) , Persian Gulf University , Iran (2010 - 2013)
Thesis title: Designing a model for measuring the organizational strategic intelligence: Explaining the role of external intelligence and internal intelligence
BSc. in Business Management , Semnan University , Iran (2006 - 2010)

Research interests

Consumer Behavior
Customer Experience
Marketing Inteligence

Research activities

Journal articles

1	Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2019) A measurement of service experience at touch points in banking industry: model development and validation International Journal of Business Innovation and Research: 20(3); 337-353
2	Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2018) Identifying and prioritizing the factors of service experience in banks: A Best-Worst method Decision Science Letters: 7(4); 455-464
3	Seyed Yaghoub Hosseini, Khodakaram Salimifard, Shahrbanoo Yadollahi (2012) On the Effects of Organizational Culture on E-Learning Readiness: An Iranian Experience International Journal of Social Ecology and Sustainable Development: ; 42،52

Conference articles

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Projects

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Theses

1	— (2022) Arrogant consumer behavior and its causes: a mixed approach (phenomenological and quantitative)

Books

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Innovations

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Grant Attraction

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Courses

Bachelor Of Science

1	marketing and market management
2	Research Method in Management
3	Strategic management
4	computer application in management

Master Of Science

1	Entrepreneurial marketing
2	Advanced Research Method

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Links