May 31, 2023
Persian Gulf University
فارسی
Shahrbanoo Yadollahi
Academic Rank:
Assistant professor
Address:
—
Degree:
Ph.D in Business Management(Marketing)
Phone:
07731222110
Faculty:
School of Business and Economics
E-mail:
yadollahi [at] pgu [dot] ac [dot] ir
Home
Education
Research ineterests
Research activities
Courses
Links
Education
PhD. in Business Management(Marketing) , Isfahan University , Iran
(2014 - 2018)
Thesis title: Designing a model for assessment of customer service experience based touchpoints and it's consequences in banking industry
MSc. in Business Management (Marketing) , Persian Gulf University , Iran
(2010 - 2013)
Thesis title: Designing a model for measuring the organizational strategic intelligence: Explaining the role of external intelligence and internal intelligence
BSc. in Business Management , Semnan University , Iran
(2006 - 2010)
More
Research interests
Consumer Behavior
Customer Experience
Marketing Inteligence
More
Research activities
Journal articles
1
Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2019)
A measurement of service experience at touch points in banking industry: model development and validation
International Journal of Business Innovation and Research: 20(3); 337-353
2
Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2018)
Identifying and prioritizing the factors of service experience in banks: A Best-Worst method
Decision Science Letters: 7(4); 455-464
3
Seyed Yaghoub Hosseini, Khodakaram Salimifard, Shahrbanoo Yadollahi (2012)
On the Effects of Organizational Culture on E-Learning Readiness: An Iranian Experience
International Journal of Social Ecology and Sustainable Development: ; 42،52
Conference articles
Research of this type not found!
Projects
Research of this type not found!
Theses
1
— (2022)
Arrogant consumer behavior and its causes: a mixed approach (phenomenological and quantitative)
Books
Research of this type not found!
Innovations
Research of this type not found!
Grant Attraction
Research of this type not found!
Courses
Bachelor Of Science
1
marketing and market management
2
Research Method in Management
3
Strategic management
4
computer application in management
Master Of Science
1
Entrepreneurial marketing
2
Advanced Research Method
Links
Orcid
GoogleSchoolar
More