منیژه بحرینی زاد

The purpose of the present study is to rank of important and effective indicators of relationship marketing based on customer loyalty reviewing the previous studies conducted in recent years . The relationship marketing was found to include variables such as the quality of the relationship, commitment, trust, satisfaction, competency, communication, conflict management, empathy, expectations, and emotional intelligence. Among these indicators the quality of the relationship, trust, satisfaction, and communication are introduced as the most important ones. At the end a conceptual model obtained from these studies is presented.