December 6, 2025

Persian Gulf University

فارسی

Manijeh Bahrainizad

.row2_default .imageWrapper > .image{ display:none; }

Manijeh Bahrainizad

Academic Rank: Associate professor

Address: —

Degree: Ph.D in Business Management- Marketing

Phone: 07733442125

Faculty: School of Business and Economics

E-mail: Mbahrainizadeh [at] pgu [dot] ac [dot] ir

Home Education Research ineterests Research activities Courses Executive activities

Education

PhD. in Business Management- Marketing , Allameh Tabataba'i University , Iran (2002 - 2006)
Thesis title: َ A model for evaluating consumer based brand equity
MSc. in Business Management , Esfahan University , Iran (1998 - 2000)
Thesis title: The effect of marketing strategies on date exports in Bushehr province
BSc. in Business Management , ُShiraz University , Iran (1990 - 1994)

Research interests

Brand management
Market segmentation
Marketing research
Consumer behavior
ُSocial network marketing
Customer Relationship Management

Research activities

Journal articles

1	fatemeh ranjbar، Manijeh Bahrainizad (1404) Psychographic segmentation of global online retailig based on online shopping motivations and online shopping behaviors تحقیقات بازاریابی نوین: 1; 1
2	Manijeh Bahrainizad، Marzieh Nazari (1404) xamining the impact of virtual reality technology on educational destination choice, considering the mediating role of educational destination image مدیریت تبلیغات و فروش: دوره 6، شماره 1; 255-275
3	Manijeh Bahrainizad، Najmeh Taheri Mah zamini (1403) Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) مدیریت تبلیغات و فروش: دوره 5- شماره 4; 213-245
4	Manijeh Bahrainizad, (2024) Does the effect of price and green label on green product intention to buy differ for demographic groups of consumers? International Journal of Technology Marketing: 18; 484-503
5	Manijeh Bahrainizad, (2023) Investigating the interaction effects of Halal label and green label by price on the purchase intention of Halal organic food Journal of Foodservice Business Research: 6; 1-31
6	Manijeh Bahrainizad (2022) The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study International Journal of Electronic Marketing and Retailing: X,; xxx–xxx.
7	Manijeh Bahrainizad, sepideh eslami, Nosrat Jamshidi (2022) The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps International Journal of Internet Marketing and Advertising: X; 1-24
8	Manijeh Bahrainizad, (2022) Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps International Journal of Internet Marketing and Advertising: X; 1-32
9	Manijeh Bahrainizad, Majid Esmaeilpour, Kianoosh Moradi (2020) Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads Journal of Economics and Business: 15; 90-103
10	, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement and Visual Perception Global Business and Economics Review: ; 175،191
11	Manijeh Bahrainizad, (2018) Consumers perception of usability of product packaging and impulse buying: considering consumers’ mood and time pressure as moderating variables JOURNAL OF ISLAMIC MARKETING: ; ،
12	Abdolmajid Mosleh, Manijeh Bahrainizad, (2015) بررسی تاثیرهوش رقابتی بر نوآوری در شرکت های دانش بنیان شیراز مطالعات مدیریت بهبود و تحول: ; 18،41
13	Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2013) Providing a multidimensional measurement model for assessing mobile telecommunication service quality (MS-Qual) Iranian Journal of Management Studies: ; 7،29
14	Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2012) Importance-Performance Analysis of Service Attributes Based on Customers Segmentation in the Mobile Telecommunication Industry with Use of Artificial Neural Networks Journal of Information Technology Management: ; 45،70

Conference articles

Research of this type not found!

Projects

Research of this type not found!

Theses

1	, Manijeh Bahrainizad, Zaeimeh Nematolahi (2025) Investigating the impact of technological features of mobile-based augmented reality applications on consumer engagement in online retail
2	maryam ghayedi, Manijeh Bahrainizad, Zaeimeh Nematolahi (2025) Systematic review of neuromarketing studies from 2010 to 2024 in the Web of Science and Scopus databases
3	, Manijeh Bahrainizad, Zaeimeh Nematolahi (2025) Presenting a Model for Electronic Customer Relationship Management (e-CRM) in the Healthcare Sector: A Grounded Theory Approach
4	mehdi ghanavati, Manijeh Bahrainizad, Hojat Ghimatgar (2025) Studying the effect of the location of the health indicator label in the product packaging on the visual attention, the product recall and the consumer's purchase intention: An eye tracking approach
5	zahra jokar, Manijeh Bahrainizad, Masoud Fazilatpoor (2025) The Effect of combining the layout and Template of Images in Online Tourism Retailing on Visual Attention and choosing tourist Destination Based on the Stimulus-Response Model: An Approach Based on Eye Tracking
6	amirmohammad khorsand, Majid Esmaeilpour, Manijeh Bahrainizad (2024) Explaining the Behavioral Consequences of Perceived Cutomer Deception in Online Retail Stores
7	Fatemeh Afzalinechad‏‏, Majid Esmaeilpour, Manijeh Bahrainizad (2024) Investigating the perception of service quality on customer citizenship behavior by explaining the mediating role of organizational reputation and customer experience (Case study: Bushehr Social Security Hospital)
8	Fatemeh Gharibi, Majid Esmaeilpour, Manijeh Bahrainizad (2024) Investigating the impact of social media marketing on brand loyalty by explaining the mediating role of brand image and brand love - case study: cinere brand consumers
9	moghadeseh mehri, Manijeh Bahrainizad, Majid Esmaeilpour (2024) Segmentation of online store customers based on the LRFM model with the Key-Means analytical method: Study case: Digikala store customers
10	fatemeh ranjbar, Manijeh Bahrainizad, Mani Arman (2024) Psychographic segmentation of online retail customers based on online shopping motivations and online shopping behaviors
11	Fatemeh Dehghani, Majid Esmaeilpour, Manijeh Bahrainizad (2024) Examining the effect of consumption values on the intention to buy green goods by explaining the mediating role of attitude towards packaging and green goods
12	hasehm mahjor, Manijeh Bahrainizad, Zaeimeh Nematolahi (2024) Exploratory analysis of the impact of Augmented reality technology on Consumers' response to "Overlay" and "Contour based" types in Online Retails
13	Seyed Navid Ahmadi, Manijeh Bahrainizad, Majid Esmaeilpour (2024) Investigating the effect of the level of motivation, the level of interaction and the level of information presentation of the influencer's promotional video post on the consumer's purchase intention with the mediating role of the consumer's attitude (case study of the influencer's promotional video post on Instagram)
14	Tahire Ansarifar, Majid Esmaeilpour, Manijeh Bahrainizad (2023) Investigating the effect of customer experience on word of mouth, customer satisfaction and customer loyalty mediated by customer trust
15	Elaheh Aghaei Behjani, Majid Esmaeilpour, Manijeh Bahrainizad (2023) Investigating the impact of the perception of corporate social responsibility on brand preference through the mediation of brand image, attitude and trust
16	Sayedeh Hashemi, Manijeh Bahrainizad, Majid Esmaeilpour (2023) Analysis of the impact of the appearance and content of advertising posts on users’ behavioral reactions (likes and comments) on Instagram
17	fatemeh mozafari, Manijeh Bahrainizad, َAli Bonyadi Naeini (2022) The effect of nutritional and organic labels in product packaging on the reactions of healthy and unhealthy food consumers: an eye tracking study
18	, Manijeh Bahrainizad, Majid Esmaeilpour (2022) Explain the behavioral reactions of the influencers's followers to their advertisement instagram posts based on the balance theory
19	- -, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the effect of E-service Quality on Online Repurchase Intention by Mediating Customer Perceived Value, Customer Satisfaction and Customer Trust
20	, Manijeh Bahrainizad, Majid Esmaeilpour (2022) Measuring the impact of social media marketing on consumer brand engagement: The mediating role of brand experience and social media benefits
21	Behrooz Mirshekari, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the effect of brand communication, brand image and service quality on brand loyalty through brand trust
22	Maryam Tavassoli Mofrad, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the Effect of Consumption Values on Green Purchasing Behavior Mediated by Environmental Concerns and Green Purchasing Intention
23	, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the effect of local retailers' performance on the loyalty of domestic tourists by explaining the mediating role of tourist satisfaction
24	, Majid Esmaeilpour, Manijeh Bahrainizad (2021) Comparative analysis of measuring the change of different pricing levels on the intention to buying a Halal / non-Halal and green / non-green products
25	, Majid Esmaeilpour, Manijeh Bahrainizad (2021) Examining the Effect of Celebrity Endorsement on Consumer's Purchase Intention by Mediating Brand image, Attitude toward the Celebrity and Advertising Believability
26	forough nabavi zadeh, Manijeh Bahrainizad, Majid Esmaeilpour (2020) IN THE NAME OF GOD The effect of electronic retailings background color on emotional and cognitive response of consumers
27	Zahra Parhizkar, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The Impact of Social Responsibility, Environmental Innovation and Clean Production on Sustainable Consumption by Mediating Environmental Awareness
28	, Majid Esmaeilpour, Manijeh Bahrainizad (2020) Effect of Celebrity Endorsement of Customer Satisfaction and brand loyalty through Dimensions of Brand equity
29	Marjan Assar, Manijeh Bahrainizad, Majid Esmaeilpour (2020) Customer segmentation based on customer experience in online retail
30	Yosef Pirasteh, Majid Esmaeilpour, Manijeh Bahrainizad (2020) Investigate the impact of the role of corporate social responsibility on purchase intention by mediating the variables of brand image, brand reputation and brand preference.
31	sepideh eslami, Manijeh Bahrainizad (2020) Consumers Segmentation in Social Networks based on the level of Involvement and Reaction to Advertising through Hashtag
32	Seyedeh Hadis Moosavi, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The effect of brand communication on brand loyalty by mediation of brand trust, satisfaction and commitment
33	, Majid Esmaeilpour, Manijeh Bahrainizad (2019) Investigating the Effect of Customer Experience on Consumer Purchasing Intention through Mediator Variables of Consumer Intellectual Engagement and Visual Perception of the Consumer
34	, Majid Esmaeilpour, Manijeh Bahrainizad (2019) Title Not Found
35	, Majid Esmaeilpour, Manijeh Bahrainizad (2019) Title Not Found
36	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
37	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
38	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
39	, Manijeh Bahrainizad, Majid Esmaeilpour (2018) Title Not Found
40	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
41	Kianoosh Moradi, Manijeh Bahrainizad, Ahmad Azari, Majid Esmaeilpour (2018) Title Not Found
42	, Manijeh Bahrainizad, Majid Esmaeilpour (2017) Title Not Found
43	, Majid Esmaeilpour, Manijeh Bahrainizad (2017) Title Not Found
44	, Majid Esmaeilpour, Manijeh Bahrainizad (2017) Title Not Found
45	, Majid Esmaeilpour, Manijeh Bahrainizad (2017) Title Not Found
46	, Manijeh Bahrainizad, Abdolmajid Mosleh (2016) Title Not Found
47	, Manijeh Bahrainizad, Soran Rajabi (2016) Title Not Found
48	, Abdolmajid Mosleh, Manijeh Bahrainizad (2016) Title Not Found
49	, Manijeh Bahrainizad, Abdolmajid Mosleh (2015) Title Not Found
50	, Majid Esmaeilpour, Manijeh Bahrainizad (2015) Title Not Found
51	, Manijeh Bahrainizad, Majid Esmaeilpour (2015) Title Not Found
52	, Abdolmajid Mosleh, Manijeh Bahrainizad (2015) Title Not Found
53	, Manijeh Bahrainizad, Abdolmajid Mosleh (2015) Title Not Found
54	, Manijeh Bahrainizad, Abdolmajid Mosleh (2015) Title Not Found
55	, Majid Esmaeilpour, Manijeh Bahrainizad (2015) Title Not Found
56	, Majid Esmaeilpour, Manijeh Bahrainizad (2015) Title Not Found
57	, Manijeh Bahrainizad, Abdolmajid Mosleh (2014) Title Not Found
58	, Abdolmajid Mosleh, Manijeh Bahrainizad (2014) Title Not Found
59	, Majid Esmaeilpour, Manijeh Bahrainizad (2014) Title Not Found
60	, Manijeh Bahrainizad, Majid Esmaeilpour (2014) Title Not Found
61	, Majid Esmaeilpour, Manijeh Bahrainizad (2014) Title Not Found
62	, Manijeh Bahrainizad, Majid Esmaeilpour (2014) Title Not Found
63	, Manijeh Bahrainizad, , Abdolmajid Mosleh (2013) Title Not Found
64	, Abdolmajid Mosleh, Manijeh Bahrainizad (2013) Title Not Found
65	, Abdolmajid Mosleh, Manijeh Bahrainizad (2013) Title Not Found
66	, Manijeh Bahrainizad, Abdolmajid Mosleh (2013) Title Not Found
67	, Majid Esmaeilpour, Manijeh Bahrainizad (2012) Title Not Found
68	, Majid Esmaeilpour, Manijeh Bahrainizad (2011) Title Not Found

Books

Research of this type not found!

Innovations

Research of this type not found!

Grant Attraction

Research of this type not found!

.row3_default .researchActivities .researchTypeContent { opacity: 1; position: static; height: initial; } .row3_default .researchActivities .researchActivitiesWrapper .researchTypeTitle { visibility: visible; font-family: Arial; font-size: 1.3rem; transition: background-color .5s, color .5s; display: block; float: left; color: rgb(102, 102, 102); background-color: rgb(255, 255, 255); direction: ltr; text-align: left; padding: .5% 2%; cursor: pointer; border-radius: 5%; margin-top: 1%; } .row3_default .researchActivities .researchTypeContent table .Gv-Empty{ text-align: left; direction: ltr; }

Courses

Bachelor Of Science

1	International Marketing
2	Marketing Management
3	Seminar in Marketing

Master Of Science

1	Consumer Behavior
2	Customer Relationship Management
3	Marketing Strategy Management
4	Marketing Research
5	Advanse Research Methods

.row3_default .coursesList .courseAcademicLevelContent { opacity: 1; position: static; height: initial; } .row3_default .coursesList .courseWrapper .courseAcademicLevelTitle { visibility: visible; font-family: Arial; font-size: 1.3rem; transition: background-color .5s, color .5s; display: block; float: left; color: rgb(102, 102, 102); background-color: rgb(255, 255, 255); direction: ltr; text-align: left; padding: .5% 2%; cursor: pointer; border-radius: 5%; margin-top: 1%; }

Executive activities

Head of Business Management Group (2017 - 2019)
..................... (2016 - 2019)
Head of Business Management Group (2012 - 2014)
......................... (2008 - 2020)

More