Fereshteh Bayat

Innovation is one of the words that is often heard today in business, schools, universities and even different social environments. The nature of innovation is to make changes in products or services or the way they are created and offered, with the aim of responding to new markets and the changing needs of customers.Properly implementing these changes and succeeding in them depends on observing the links, discovering the opportunities and using them properly. Innovation has its roots in the Latin word "Innovare" and generally means "creating something new". "Companies gain a competitive advantage through innovation that encompasses both new technologies and new ways of doing things," says Michael Porter, an expert on technology, innovation and management."With innovation, companies gain a competitive advantage that includes both new technologies and new ways of doing things." It should be noted that innovation is not just about manufactured products but also includes various dimensions that include; 1) Product innovation, which means the presentation of a new product or service by a business; 2) Process innovation, which, unlike product innovation, aims to improve and improve the methods of production and supply of a product or service (Objective) The end of process innovation is productivity enhancement),Innovation in a situation that refers to a change in the context in which a good or service is offered, and finally, (4) Innovation in a paradigm that changes the mindset and logic of organizational behavior. 6 An innovation is necessarily in one dimension. The above four do not fit, and in other words, there is no clear boundary between the types of innovation, and sometimes these boundaries fade and even disappear.