Background: The present study is in the field of identifying the effective factors in promoting sales and success during Covid 19 disease, which is a concern of all business owners today. Also, while addressing the position of business in the economic cycle and addressing the threats and challenges during this disease, the factors that can be effective in improving and developing the sales of cooperatives (manufacturing-service) in Bushehr, are examined.
Aim: Designing a structuring model to improve and promote sales in cooperatives (manufacturing-service) at the time of Covid 19 in Bushehr.
Methodology: In this study, at first, the data were collected using library information of related factors. By using a questionnaire, the importance of the data was determined and the importance of the data on each other was determined by using the pairwise comparison matrix of the effect of each data on other data by 13 experts from the Department of Labour, Cooperation and Social Welfare of Bushehr Province. Then the data were described and analysed using Dematel multi-criteria decision-making technique
Findings: Cost Reduction, Emergency Budget, Price Flexibility, Travel Cost, Location Cost, Productivity Improvement, Employee Participation, Customer-Based Production, Empathy and Customer Attention, Discount, Monetary Incentives, Job Security, Member Review, IT Update, Automation, Product Improvement as Market Needs, Flexible Marketing, Distinctive Competition, Internet Marketing, Dynamic Market Evaluation, Agility, and Human Resource Flexibility are the most effective indicators of sales improvement and development which among the 32 indicators mentioned. The product value index has the highest value according to market needs with the value of 0.541, which has the highest amount of influence on other indicators and then there is the distinct competition index with a value of 0.437, which has the highest level of influence on other indicators.
Conclusions: Product improvement