December 30, 2024

Persian Gulf University

فارسی

Manijeh Bahrainizad

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Manijeh Bahrainizad

Academic Rank: Associate professor

Address: —

Degree: Ph.D in Business Management- Marketing

Phone: 07733442125

Faculty: School of Business and Economics

E-mail: Mbahrainizadeh [at] pgu [dot] ac [dot] ir

Home Education Research ineterests Research activities Courses Executive activities

Education

PhD. in Business Management- Marketing , Allameh Tabataba'i University , Iran (2002 - 2006)
Thesis title: َ A model for evaluating consumer based brand equity
MSc. in Business Management , Esfahan University , Iran (1998 - 2000)
Thesis title: The effect of marketing strategies on date exports in Bushehr province
BSc. in Business Management , ُShiraz University , Iran (1990 - 1994)

Research interests

Brand management
Market segmentation
Marketing research
Consumer behavior
ُSocial network marketing
Customer Relationship Management

Research activities

Journal articles

1	Manijeh Bahrainizad, (2024) Does the effect of price and green label on green product intention to buy differ for demographic groups of consumers? International Journal of Technology Marketing: 18; 484-503
2	Manijeh Bahrainizad, (2023) Investigating the interaction effects of Halal label and green label by price on the purchase intention of Halal organic food Journal of Foodservice Business Research: 6; 1-31
3	Manijeh Bahrainizad (2022) The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study International Journal of Electronic Marketing and Retailing: X,; xxx–xxx.
4	Manijeh Bahrainizad, sepideh eslami, Nosrat Jamshidi (2022) The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps International Journal of Internet Marketing and Advertising: X; 1-24
5	Manijeh Bahrainizad, (2022) Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps International Journal of Internet Marketing and Advertising: X; 1-32
6	Manijeh Bahrainizad, Majid Esmaeilpour, Kianoosh Moradi (2020) Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads Journal of Economics and Business: 15; 90-103
7	, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement and Visual Perception Global Business and Economics Review: ; 175،191
8	Manijeh Bahrainizad, (2018) Consumers perception of usability of product packaging and impulse buying: considering consumers’ mood and time pressure as moderating variables JOURNAL OF ISLAMIC MARKETING: ; ،
9	Abdolmajid Mosleh, Manijeh Bahrainizad, (2015) بررسی تاثیرهوش رقابتی بر نوآوری در شرکت های دانش بنیان شیراز مطالعات مدیریت بهبود و تحول: ; 18،41
10	Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2013) Providing a multidimensional measurement model for assessing mobile telecommunication service quality (MS-Qual) Iranian Journal of Management Studies: ; 7،29
11	Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2012) Importance-Performance Analysis of Service Attributes Based on Customers Segmentation in the Mobile Telecommunication Industry with Use of Artificial Neural Networks Journal of Information Technology Management: ; 45،70

Conference articles

Research of this type not found!

Projects

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Theses

1	moghadeseh mehri, Manijeh Bahrainizad, Majid Esmaeilpour (2024) Segmentation of online store customers based on the LRFM model with the Key-Means analytical method: Study case: Digikala store customers
2	fatemeh ranjbar, Manijeh Bahrainizad, Mani Arman (2024) Psychographic segmentation of online retail customers based on online shopping motivations and online shopping behaviors
3	hasehm mahjor, Manijeh Bahrainizad, Zaeimeh Nematolahi (2024) Exploratory analysis of the impact of Augmented reality technology on Consumers' response to "Overlay" and "Contour based" types in Online Retails
4	Seyed Navid Ahmadi, Manijeh Bahrainizad, Majid Esmaeilpour (2024) Investigating the effect of the level of motivation, the level of interaction and the level of information presentation of the influencer's promotional video post on the consumer's purchase intention with the mediating role of the consumer's attitude (case study of the influencer's promotional video post on Instagram)
5	Tahire Ansarifar, Majid Esmaeilpour, Manijeh Bahrainizad (2023) Investigating the effect of customer experience on word of mouth, customer satisfaction and customer loyalty mediated by customer trust
6	Elaheh Aghaei Behjani, Majid Esmaeilpour, Manijeh Bahrainizad (2023) Investigating the impact of the perception of corporate social responsibility on brand preference through the mediation of brand image, attitude and trust
7	Sayedeh Hashemi, Manijeh Bahrainizad, Majid Esmaeilpour (2023) Analysis of the impact of the appearance and content of advertising posts on users’ behavioral reactions (likes and comments) on Instagram
8	fatemeh mozafari, Manijeh Bahrainizad, َAli Bonyadi Naeini (2022) The effect of nutritional and organic labels in product packaging on the reactions of healthy and unhealthy food consumers: an eye tracking study
9	, Manijeh Bahrainizad, Majid Esmaeilpour (2022) Explain the behavioral reactions of the influencers's followers to their advertisement instagram posts based on the balance theory
10	- -, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the effect of E-service Quality on Online Repurchase Intention by Mediating Customer Perceived Value, Customer Satisfaction and Customer Trust
11	, Manijeh Bahrainizad, Majid Esmaeilpour (2022) Measuring the impact of social media marketing on consumer brand engagement: The mediating role of brand experience and social media benefits
12	Behrooz Mirshekari, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the effect of brand communication, brand image and service quality on brand loyalty through brand trust
13	Maryam Tavassoli Mofrad, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the Effect of Consumption Values on Green Purchasing Behavior Mediated by Environmental Concerns and Green Purchasing Intention
14	, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the effect of local retailers' performance on the loyalty of domestic tourists by explaining the mediating role of tourist satisfaction
15	, Majid Esmaeilpour, Manijeh Bahrainizad (2021) Comparative analysis of measuring the change of different pricing levels on the intention to buying a Halal / non-Halal and green / non-green products
16	, Majid Esmaeilpour, Manijeh Bahrainizad (2021) Examining the Effect of Celebrity Endorsement on Consumer's Purchase Intention by Mediating Brand image, Attitude toward the Celebrity and Advertising Believability
17	forough nabavi zadeh, Manijeh Bahrainizad, Majid Esmaeilpour (2020) IN THE NAME OF GOD The effect of electronic retailings background color on emotional and cognitive response of consumers
18	Zahra Parhizkar, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The Impact of Social Responsibility, Environmental Innovation and Clean Production on Sustainable Consumption by Mediating Environmental Awareness
19	, Majid Esmaeilpour, Manijeh Bahrainizad (2020) Effect of Celebrity Endorsement of Customer Satisfaction and brand loyalty through Dimensions of Brand equity
20	Marjan Assar, Manijeh Bahrainizad, Majid Esmaeilpour (2020) Customer segmentation based on customer experience in online retail
21	Yosef Pirasteh, Majid Esmaeilpour, Manijeh Bahrainizad (2020) Investigate the impact of the role of corporate social responsibility on purchase intention by mediating the variables of brand image, brand reputation and brand preference.
22	sepideh eslami, Manijeh Bahrainizad (2020) Consumers Segmentation in Social Networks based on the level of Involvement and Reaction to Advertising through Hashtag
23	Seyedeh Hadis Moosavi, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The effect of brand communication on brand loyalty by mediation of brand trust, satisfaction and commitment
24	, Majid Esmaeilpour, Manijeh Bahrainizad (2019) Investigating the Effect of Customer Experience on Consumer Purchasing Intention through Mediator Variables of Consumer Intellectual Engagement and Visual Perception of the Consumer
25	, Majid Esmaeilpour, Manijeh Bahrainizad (2019) Title Not Found
26	, Majid Esmaeilpour, Manijeh Bahrainizad (2019) Title Not Found
27	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
28	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
29	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
30	, Manijeh Bahrainizad, Majid Esmaeilpour (2018) Title Not Found
31	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
32	Kianoosh Moradi, Manijeh Bahrainizad, Ahmad Azari, Majid Esmaeilpour (2018) Title Not Found
33	, Manijeh Bahrainizad, Majid Esmaeilpour (2017) Title Not Found
34	, Majid Esmaeilpour, Manijeh Bahrainizad (2017) Title Not Found
35	, Majid Esmaeilpour, Manijeh Bahrainizad (2017) Title Not Found
36	, Majid Esmaeilpour, Manijeh Bahrainizad (2017) Title Not Found
37	, Manijeh Bahrainizad, Abdolmajid Mosleh (2016) Title Not Found
38	, Manijeh Bahrainizad, Soran Rajabi (2016) Title Not Found
39	, Abdolmajid Mosleh, Manijeh Bahrainizad (2016) Title Not Found
40	, Manijeh Bahrainizad, Abdolmajid Mosleh (2015) Title Not Found
41	, Majid Esmaeilpour, Manijeh Bahrainizad (2015) Title Not Found
42	, Manijeh Bahrainizad, Majid Esmaeilpour (2015) Title Not Found
43	, Abdolmajid Mosleh, Manijeh Bahrainizad (2015) Title Not Found
44	, Manijeh Bahrainizad, Abdolmajid Mosleh (2015) Title Not Found
45	, Manijeh Bahrainizad, Abdolmajid Mosleh (2015) Title Not Found
46	, Majid Esmaeilpour, Manijeh Bahrainizad (2015) Title Not Found
47	, Majid Esmaeilpour, Manijeh Bahrainizad (2015) Title Not Found
48	, Manijeh Bahrainizad, Abdolmajid Mosleh (2014) Title Not Found
49	, Abdolmajid Mosleh, Manijeh Bahrainizad (2014) Title Not Found
50	, Majid Esmaeilpour, Manijeh Bahrainizad (2014) Title Not Found
51	, Manijeh Bahrainizad, Majid Esmaeilpour (2014) Title Not Found
52	, Majid Esmaeilpour, Manijeh Bahrainizad (2014) Title Not Found
53	, Manijeh Bahrainizad, Majid Esmaeilpour (2014) Title Not Found
54	, Manijeh Bahrainizad, , Abdolmajid Mosleh (2013) Title Not Found
55	, Abdolmajid Mosleh, Manijeh Bahrainizad (2013) Title Not Found
56	, Abdolmajid Mosleh, Manijeh Bahrainizad (2013) Title Not Found
57	, Manijeh Bahrainizad, Abdolmajid Mosleh (2013) Title Not Found
58	, Majid Esmaeilpour, Manijeh Bahrainizad (2012) Title Not Found
59	, Majid Esmaeilpour, Manijeh Bahrainizad (2011) Title Not Found

Books

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Innovations

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Grant Attraction

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Courses

Bachelor Of Science

1	International Marketing
2	Marketing Management
3	Seminar in Marketing

Master Of Science

1	Consumer Behavior
2	Customer Relationship Management
3	Marketing Strategy Management
4	Marketing Research
5	Advanse Research Methods

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Executive activities

Head of Business Management Group (2017 - 2019)
..................... (2016 - 2019)
Head of Business Management Group (2012 - 2014)
......................... (2008 - 2020)

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