December 7, 2025
Persian Gulf University
فارسی
Manijeh Bahrainizad
Academic Rank:
Associate professor
Address:
—
Degree:
Ph.D in Business Management- Marketing
Phone:
07733442125
Faculty:
School of Business and Economics
E-mail:
Mbahrainizadeh [at] pgu [dot] ac [dot] ir
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Title
Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh)
Type
Article
Keywords
رفتار مصرفي پايدار ، رفتار مصرفي پايدار سازماني، رفتار مصرفي زيست محيطي، عسلويه
Journal
مدیریت تبلیغات و فروش
DOI
10.22034/asm.2025.2051743.3343
Researchers
Manijeh Bahrainizad (First researcher)
,
Najmeh Taheri Mah zamini (Second researcher)
Abstract
Objective: Nowadays, the detrimental environmental impacts caused by human interventions are clearly observable worldwide. Some of these behaviors originate at the individual level, but a significant portion is associated with organizational activities. Industrial organizations play a crucial role in environmental pollution due to the nature of their products, making it essential to conduct studies in this field to examine the consumption behaviors of organizations and their environmental consequences. This study aims to investigate sustainable consumption behaviors in the Assaluyeh region to identify the environmental outcomes of companies operating in this area. Based on these findings, appropriate strategies and policies can be developed to preserve the environment, prevent its degradation, and contribute to sustainable growth and development. Method: This research was conducted using a qualitative approach, employing in-depth interviews for data collection. The data were analyzed using thematic analysis, where key and subsidiary themes discussed in the interviews were extracted and examined. Findings: The results of this research indicate that the environmental behaviors of organizations have multiple consequences, including organizational productivity, organizational branding, reduction of operational costs, and increased social responsibility. In total, 165 open codes were extracted from the collected data, which were categorized into 47 sub-themes (axial codes) and 70 main themes (selective codes). Among these main themes, 32 key outcomes were identified, highlighting the significance of environmental behaviors and organizational consequences at various levels in the Assaluyeh region. Conclusion: The present study indicates that no similar research has been conducted regarding the environmental behaviors of industrial organizations in Iran. The findings of this study can assist petrochemical industry managers in the country to make more effective decisions ai