mohammad bagher negahban

This study investigated the scientific map and thematic structure of Social media. It is a scientometrics research, using quantitative method and citation analysis. In order to draw a scientific map of the research literature in the field of Social media, the data were extracted from the Web of Science database within a specified time period. The retrieved records were formatted using WC10.exe conversion software and were then mapped using VOSviewer software. The findings revealed a growing trend in the number of articles published in the field of Social media, and this number increases on an annual basis. The most widely used subject areas in the field of Social media were identified. High-frequency keywords such as Social media, education, sociology, social justice, women studies, and psychiatry are the newly emerging and active concepts in this field. Regarding the widely used subject areas in the field of Social media, it was noted that the two areas of Social media and education are ranked first and second as the most frequently used terms. In this study, by the conceptual map found in the field of Social media, it can be concluded that the concepts are highly interconnected. Furthermore, by the interconnectivity and closeness of centrality measures of social concepts illustrated in the provided map, it can be argued that the highest values are attributed to the subject areas of Social media and education.