A multi objective optimization of sustainable business model innovation strategies regarding the challenges of new and emerging technologies in service business, By Reza Jalali

Research

Title	A multi objective optimization of sustainable business model innovation strategies regarding the challenges of new and emerging technologies in service business
Type	Article
Keywords	Sustainable Business Innovation; Sustainable Business Strategies; Sustainable Business Challenges; Service Business; Multi-Objective Model; Quality Function Deployment (QFD); Kano Model.
Journal	International Journal of Business Excellence
DOI	10.1504/IJBEX.2020.10034931
Researchers	Hadi Balouei Jamkhaneh (First researcher) , Reza Shahin (Second researcher) , Reza Jalali (Third researcher)

Abstract

Abstract: The main purpose of this study is to provide a framework for selecting an effective and efficient strategy to reduce the challenges of Sustainable Business Models Innovation (SBMI). Firstly, a review of the literature on a set of SBMI strategies and challenges is done, then by using the Kano model, SBMI strategies are classified. After this, the effectiveness of each strategy in reducing the challenges of SBMI is determined by using the Quality Function Deployment (QFD) model. Next, due to resource constraints and implementation costs of each strategy, Multi-Objective Decision Making (MODM) was used to select the optimal strategies. The results show that encourage sufficiency (S4), repurpose for society or the environment (S5) and sustainability vision (S10) were selected as the optimal strategies.