April 20, 2024
Persian Gulf University
فارسی
Majid Esmaeilpour

Majid Esmaeilpour

Academic Rank: Associate professor
Address: Department of Business Management, Faculty of Business and Economics, Persian Gulf University, Shahid Mahini Street, Bushehr, Iran Zip code: 7516913798,
Degree: Ph.D in Marketing Management
Phone: 07731222136
Faculty: School of Business and Economics
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Introduction

He is Associate Professor of Marketing Management in Department of Business Management, Persian Gulf University, Bushehr, Iran. He received degrees in PhD Marketing Management from the Tehran University, Iran. He is an author of several publications of international refereed journals. He is the member of editorial team of some reputable journals in Iran. He has publications in various international refereed journals. His research interests include Marketing Management, International Marketing, Industrial Marketing, Consumer behavior, Organizational buying behavior and Purchasing Management.

Education

  • PhD. in Marketing Management , Tehran University , Iran (2002 - 2007)
    Thesis title: Designing a model to explain the behavior of corporate buyers in purchasing computer products - hardware
  • MSc. in Financial Management , Trabiat Modares University , Iran (1992 - 1995)
    Thesis title: Investigating the causes of Razi Institute's inventory management system failures and presenting an appropriate model
  • BSc. in Accounting , Esfahan University , Iran (1988 - 1992)
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Research interests

  • Marketing Management
  • Industrial and Organizational Marketing
  • Service Marketing
  • Advertising Management
  • International Marketing
  • Financial Management
  • Analysis of Financial Statements
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Research activities

Journal articles
1
farzaneh mashayekhi, Ebrahim Rajabpour, Heidar Ahmadi, Majid Esmaeilpour (2022) The Effect of Job Crafting on Patients Satisfaction: with the Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr) مدیریت تبلیغات و فروش: 3(4); 40-54
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Manijeh Bahrainizad, Majid Esmaeilpour, Kianoosh Moradi (2020) Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads Journal of Economics and Business: 15; 90-103
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, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement and Visual Perception Global Business and Economics Review: ; 175،191
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Majid Esmaeilpour, (2019) Effect of Customer Experiences on Consumer Purchase Intention International Economic Journal: ; 19،35
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Majid Esmaeilpour, (2018) Investigating the Impact of Commitment, Satisfaction, and Loyalty of Employees on Providing High-Quality Service to Customer Studies in Business and Economics: 13; 41-57
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Majid Esmaeilpour, (2017) Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY: ; 171،188
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Majid Esmaeilpour, , (2016) Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry Studies in Business and Economics: 11; 30-46
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Fakhrieh Hamidianpour, Majid Esmaeilpour, (2016) STUDYING THE EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE ON ORGANIZATIONAL CULTURE CHANGE journal of academy of business and economics: 16; 7-24
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Majid Esmaeilpour, (2016) EXPLAINING THE IMPACT OF SERVICE QUALITY ON IDENTITY AND BRAND PERSONALITY Polish Journal of Management Studies: ; 88،98
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Majid Esmaeilpour, (2016) Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY: ; 470،483
Conference articles
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Projects
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Theses
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— (2023) The effect of electronic word-of-mouth advertising on consumer purchase intention through the mediation of brand image and brand equity
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— (2023) Investigating the effect of customer experience on word of mouth, customer satisfaction and customer loyalty mediated by customer trust
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— (2023) Investigating the impact of the perception of corporate social responsibility on brand preference through the mediation of brand image, attitude and trust
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— (2023) Investigating the effect of consumer perceived value on purchase intention through the mediation of brand image, brand attitude and consumer satisfaction
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— (2023) Analysis of the impact of the appearance and content of advertising posts on users’ behavioral reactions (likes and comments) on Instagram
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— (2022) The Effect of Job Crafting on Patients Satisfaction: with The Role of Moderate of Quality of Health Services (Case Study: Persian Gulf Hospital in Bushehr)
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— (2022) The Effect of Corporate Social Responsibility on Product Innovation: with The Role of Moderate of Employer Branding (Case Study: Medium and large Production Companies in Bushehr).
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— (2022) Explain the behavioral reactions of the influencers's followers to their advertisement instagram posts based on the balance theory
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— (2022) Investigating the effect of E-service Quality on Online Repurchase Intention by Mediating Customer Perceived Value, Customer Satisfaction and Customer Trust
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— (2022) Measuring the impact of social media marketing on consumer brand engagement: The mediating role of brand experience and social media benefits
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— (2022) Investigating the effect of brand communication, brand image and service quality on brand loyalty through brand trust
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— (2022) Investigating the Effect of Consumption Values on Green Purchasing Behavior Mediated by Environmental Concerns and Green Purchasing Intention
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— (2022) Investigating the effect of local retailers' performance on the loyalty of domestic tourists by explaining the mediating role of tourist satisfaction
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— (2021) Comparative analysis of measuring the change of different pricing levels on the intention to buying a Halal / non-Halal and green / non-green products
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— (2021) Examining the Effect of Celebrity Endorsement on Consumer's Purchase Intention by Mediating Brand image, Attitude toward the Celebrity and Advertising Believability
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— (2020) IN THE NAME OF GOD The effect of electronic retailings background color on emotional and cognitive response of consumers
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— (2020) The Impact of Social Responsibility, Environmental Innovation and Clean Production on Sustainable Consumption by Mediating Environmental Awareness
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— (2020) Effect of Celebrity Endorsement of Customer Satisfaction and brand loyalty through Dimensions of Brand equity
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— (2020) Customer segmentation based on customer experience in online retail
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— (2020) Investigate the impact of the role of corporate social responsibility on purchase intention by mediating the variables of brand image, brand reputation and brand preference.
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— (2020) The effect of brand communication on brand loyalty by mediation of brand trust, satisfaction and commitment
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— (2019) Investigating the Effect of Customer Experience on Consumer Purchasing Intention through Mediator Variables of Consumer Intellectual Engagement and Visual Perception of the Consumer
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Books
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Innovations
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Grant Attraction
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Courses

Bachelor Of Science
Master Of Science

Executive activities

  • Head of Department (2009 - 2012)
  • Vice Chancellor for Administration and Finance (2001 - 2002)
  • Head of Department (1999 - 2001)
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Scientific Societies Membership

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Links

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