May 31, 2023
Persian Gulf University
فارسی
Manijeh Bahrainizad

Manijeh Bahrainizad

Academic Rank: Associate professor
Address: —
Degree: Ph.D in Business Management- Marketing
Phone: 07733442125
Faculty: School of Business and Economics
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Education

  • PhD. in Business Management- Marketing , Allameh Tabataba'i University , Iran (2002 - 2006)
    Thesis title: َ A model for evaluating consumer based brand equity
  • MSc. in Business Management , Esfahan University , Iran (1998 - 2000)
    Thesis title: The effect of marketing strategies on date exports in Bushehr province
  • BSc. in Business Management , ُShiraz University , Iran (1990 - 1994)
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Research interests

  • Brand management
  • Market segmentation
  • Marketing research
  • Consumer behavior
  • ُSocial network marketing
  • Customer Relationship Management
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Research activities

Journal articles
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Manijeh Bahrainizad (2022) The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study International Journal of Electronic Marketing and Retailing: X,; xxx–xxx.
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Manijeh Bahrainizad, sepideh eslami, Nosrat Jamshidi (2022) The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps International Journal of Internet Marketing and Advertising: X; 1-24
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Manijeh Bahrainizad, (2022) Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps International Journal of Internet Marketing and Advertising: X; 1-32
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Manijeh Bahrainizad, Majid Esmaeilpour, Kianoosh Moradi (2020) Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads Journal of Economics and Business: 15; 90-103
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, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement and Visual Perception Global Business and Economics Review: ; 175،191
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Manijeh Bahrainizad, (2018) Consumers perception of usability of product packaging and impulse buying: considering consumers’ mood and time pressure as moderating variables JOURNAL OF ISLAMIC MARKETING: ; ،
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Abdolmajid Mosleh, Manijeh Bahrainizad, (2015) بررسی تاثیرهوش رقابتی بر نوآوری در شرکت های دانش بنیان شیراز مطالعات مدیریت بهبود و تحول: ; 18،41
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Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2013) Providing a multidimensional measurement model for assessing mobile telecommunication service quality (MS-Qual) Iranian Journal of Management Studies: ; 7،29
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Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2012) Importance-Performance Analysis of Service Attributes Based on Customers Segmentation in the Mobile Telecommunication Industry with Use of Artificial Neural Networks Journal of Information Technology Management: ; 45،70
Conference articles
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Projects
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Theses
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— (2023) Analysis of the impact of the appearance and content of advertising posts on users’ behavioral reactions (likes and comments) on Instagram
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— (2022) The effect of nutritional and organic labels in product packaging on the reactions of healthy and unhealthy food consumers: an eye tracking study
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— (2022) Explain the behavioral reactions of the influencers's followers to their advertisement instagram posts based on the balance theory
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— (2022) Investigating the effect of E-service Quality on Online Repurchase Intention by Mediating Customer Perceived Value, Customer Satisfaction and Customer Trust
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— (2022) Measuring the impact of social media marketing on consumer brand engagement: The mediating role of brand experience and social media benefits
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— (2022) Investigating the effect of brand communication, brand image and service quality on brand loyalty through brand trust
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— (2022) Investigating the Effect of Consumption Values on Green Purchasing Behavior Mediated by Environmental Concerns and Green Purchasing Intention
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— (2022) Investigating the effect of local retailers' performance on the loyalty of domestic tourists by explaining the mediating role of tourist satisfaction
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— (2021) Comparative analysis of measuring the change of different pricing levels on the intention to buying a Halal / non-Halal and green / non-green products
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— (2021) Examining the Effect of Celebrity Endorsement on Consumer's Purchase Intention by Mediating Brand image, Attitude toward the Celebrity and Advertising Believability
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— (2020) IN THE NAME OF GOD The effect of electronic retailings background color on emotional and cognitive response of consumers
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— (2020) The Impact of Social Responsibility, Environmental Innovation and Clean Production on Sustainable Consumption by Mediating Environmental Awareness
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— (2020) Effect of Celebrity Endorsement of Customer Satisfaction and brand loyalty through Dimensions of Brand equity
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— (2020) Customer segmentation based on customer experience in online retail
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— (2020) Investigate the impact of the role of corporate social responsibility on purchase intention by mediating the variables of brand image, brand reputation and brand preference.
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— (2020) Consumers Segmentation in Social Networks based on the level of Involvement and Reaction to Advertising through Hashtag
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— (2020) The effect of brand communication on brand loyalty by mediation of brand trust, satisfaction and commitment
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— (2019) Investigating the Effect of Customer Experience on Consumer Purchasing Intention through Mediator Variables of Consumer Intellectual Engagement and Visual Perception of the Consumer
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Books
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Innovations
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Grant Attraction
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Courses

Bachelor Of Science
Master Of Science

Executive activities

  • Head of Business Management Group (2017 - 2019)
  • ..................... (2016 - 2019)
  • Head of Business Management Group (2012 - 2014)
  • ......................... (2008 - 2020)
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Persian Gulf University
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