April 24, 2024
Persian Gulf University
فارسی
Manijeh Bahrainizad
Academic Rank:
Associate professor
Address:
—
Degree:
Ph.D in Business Management- Marketing
Phone:
07733442125
Faculty:
School of Business and Economics
E-mail:
Mbahrainizadeh [at] pgu [dot] ac [dot] ir
Home
Education
Research ineterests
Research activities
Courses
Executive activities
Education
PhD. in Business Management- Marketing , Allameh Tabataba'i University , Iran
(2002 - 2006)
Thesis title: َ A model for evaluating consumer based brand equity
MSc. in Business Management , Esfahan University , Iran
(1998 - 2000)
Thesis title: The effect of marketing strategies on date exports in Bushehr province
BSc. in Business Management , ُShiraz University , Iran
(1990 - 1994)
More
Research interests
Brand management
Market segmentation
Marketing research
Consumer behavior
ُSocial network marketing
Customer Relationship Management
More
Research activities
Journal articles
1
Manijeh Bahrainizad, (2023)
Investigating the interaction effects of Halal label and green label by price on the purchase intention of Halal organic food
Journal of Foodservice Business Research: 6; 1-31
2
Manijeh Bahrainizad (2022)
The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study
International Journal of Electronic Marketing and Retailing: X,; xxx–xxx.
3
Manijeh Bahrainizad, sepideh eslami, Nosrat Jamshidi (2022)
The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps
International Journal of Internet Marketing and Advertising: X; 1-24
4
Manijeh Bahrainizad, (2022)
Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps
International Journal of Internet Marketing and Advertising: X; 1-32
5
Manijeh Bahrainizad, Majid Esmaeilpour, Kianoosh Moradi (2020)
Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads
Journal of Economics and Business: 15; 90-103
6
, Majid Esmaeilpour, Manijeh Bahrainizad (2020)
The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement and Visual Perception
Global Business and Economics Review: ; 175،191
7
Manijeh Bahrainizad, (2018)
Consumers perception of usability of product packaging and impulse buying: considering consumers’ mood and time pressure as moderating variables
JOURNAL OF ISLAMIC MARKETING: ; ،
8
Abdolmajid Mosleh, Manijeh Bahrainizad, (2015)
بررسی تاثیرهوش رقابتی بر نوآوری در شرکت های دانش بنیان شیراز
مطالعات مدیریت بهبود و تحول: ; 18،41
9
Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2013)
Providing a multidimensional measurement model for assessing mobile telecommunication service quality (MS-Qual)
Iranian Journal of Management Studies: ; 7،29
10
Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2012)
Importance-Performance Analysis of Service Attributes Based on Customers Segmentation in the Mobile Telecommunication Industry with Use of Artificial Neural Networks
Journal of Information Technology Management: ; 45،70
Conference articles
Research of this type not found!
Projects
Research of this type not found!
Theses
1
— (2023)
Investigating the effect of customer experience on word of mouth, customer satisfaction and customer loyalty mediated by customer trust
2
— (2023)
Investigating the impact of the perception of corporate social responsibility on brand preference through the mediation of brand image, attitude and trust
3
— (2023)
Analysis of the impact of the appearance and content of advertising posts on users’ behavioral reactions (likes and comments) on Instagram
4
— (2022)
The effect of nutritional and organic labels in product packaging on the reactions of healthy and unhealthy food consumers: an eye tracking study
5
— (2022)
Explain the behavioral reactions of the influencers's followers to their advertisement instagram posts based on the balance theory
6
— (2022)
Investigating the effect of E-service Quality on Online Repurchase Intention by Mediating Customer Perceived Value, Customer Satisfaction and Customer Trust
7
— (2022)
Measuring the impact of social media marketing on consumer brand engagement: The mediating role of brand experience and social media benefits
8
— (2022)
Investigating the effect of brand communication, brand image and service quality on brand loyalty through brand trust
9
— (2022)
Investigating the Effect of Consumption Values on Green Purchasing Behavior Mediated by Environmental Concerns and Green Purchasing Intention
10
— (2022)
Investigating the effect of local retailers' performance on the loyalty of domestic tourists by explaining the mediating role of tourist satisfaction
11
— (2021)
Comparative analysis of measuring the change of different pricing levels on the intention to buying a Halal / non-Halal and green / non-green products
12
— (2021)
Examining the Effect of Celebrity Endorsement on Consumer's Purchase Intention by Mediating Brand image, Attitude toward the Celebrity and Advertising Believability
13
— (2020)
IN THE NAME OF GOD The effect of electronic retailings background color on emotional and cognitive response of consumers
14
— (2020)
The Impact of Social Responsibility, Environmental Innovation and Clean Production on Sustainable Consumption by Mediating Environmental Awareness
15
— (2020)
Effect of Celebrity Endorsement of Customer Satisfaction and brand loyalty through Dimensions of Brand equity
16
— (2020)
Customer segmentation based on customer experience in online retail
17
— (2020)
Consumers Segmentation in Social Networks based on the level of Involvement and Reaction to Advertising through Hashtag
18
— (2020)
Investigate the impact of the role of corporate social responsibility on purchase intention by mediating the variables of brand image, brand reputation and brand preference.
19
— (2020)
The effect of brand communication on brand loyalty by mediation of brand trust, satisfaction and commitment
20
— (2019)
Investigating the Effect of Customer Experience on Consumer Purchasing Intention through Mediator Variables of Consumer Intellectual Engagement and Visual Perception of the Consumer
21
— (2019)
22
— (2019)
23
— (2018)
24
— (2018)
25
— (2018)
26
— (2018)
27
— (2018)
28
— (2018)
29
— (2017)
30
— (2017)
31
— (2017)
32
— (2017)
33
— (2016)
34
— (2016)
35
— (2016)
36
— (2015)
37
— (2015)
38
— (2015)
39
— (2015)
40
— (2015)
41
— (2015)
42
— (2015)
43
— (2015)
44
— (2014)
45
— (2014)
46
— (2014)
47
— (2014)
48
— (2014)
49
— (2014)
50
— (2013)
51
— (2013)
52
— (2013)
53
— (2013)
54
— (2012)
55
— (2011)
Books
Research of this type not found!
Innovations
Research of this type not found!
Grant Attraction
Research of this type not found!
Courses
Bachelor Of Science
1
International Marketing
2
Marketing Management
3
Seminar in Marketing
Master Of Science
1
Consumer Behavior
2
Customer Relationship Management
3
Marketing Strategy Management
4
Marketing Research
5
Advanse Research Methods
Executive activities
Head of Business Management Group
(2017 - 2019)
.....................
(2016 - 2019)
Head of Business Management Group
(2012 - 2014)
.........................
(2008 - 2020)
More