06 اسفند 1402
مجيد اسماعيل پور

مجید اسماعیل پور

مرتبه علمی: دانشیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازاریابی
تلفن: 07731222136
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
مدیریت استراتژیک و کاربرد آن در بازاریابی و تبلیغات
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
Strategic management, marketing , advertising, electronic advert
پژوهشگران محدثه زندوی (نفر اول) ، مجید اسماعیل پور (نفر دوم)

چکیده

With regard to the role of marketing and advertising agencies, as well as an undeniable role in the success of strategic management do a proper planning, In this study we have tried to discuss the importance of strategic management, marketing and advertising are discussed. initially about the concept of strategic management and its procedures are explained; Then on the concept of e-commerce is an important part of today's business world has its share of what is expressed. After about advertising concepts, electronic advertising and comments expressed the importance of advertising; Finally, the importance of strategic management in a discussion about the various methods of advertising and marketing and advertising materials are provided.