06 اسفند 1402
مجيد اسماعيل پور

مجید اسماعیل پور

مرتبه علمی: دانشیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازاریابی
تلفن: 07731222136
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
ارائه مدلی جهت معرفی عوامل موثر بر بازاریابی رابطه مند
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
بازاریابی رابطه مند، عوامل موثر بر یازاریابی رابطه ای، مدل مفهومی بازاریابی رابطه ای
پژوهشگران بابک بوشهری (نفر اول) ، مجید اسماعیل پور (نفر دوم)

چکیده

Relationship marketing is one of the conception that is discussed in the recent years and it's aim is increasing the industry relation with customers for understanding their wants and requirements and on the basis of supplying production and services make maximum value for customers and organizations. In the present research it is tried with the aim of identifying the factors that have effect on the relational marketing to specify the article and the essay that is related to relational marketing and amount of attention to every personality like librarian study and in the form of proved and regular.and in this way the conceptual model of effective factors on the relational marketing are identifying on the basis of recording of this subject and introduce with different twelve sight. In this model the personality of trust, commitment, Relationship Benefits and satisfaction are the most important effective factors on the relationship marketing that has been focused more attention of research to himself.