06 اسفند 1402
مجيد اسماعيل پور

مجید اسماعیل پور

مرتبه علمی: دانشیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازاریابی
تلفن: 07731222136
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
طبقه بندی شرکتها بر اساس استراتژی های بازاریابی سبز
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
Green marketing, Green consumer, Green marketing mix, Green marketing strategies
پژوهشگران مجید اسماعیل پور (نفر اول) ، ابراهیم فخرایی (نفر دوم)

چکیده

Modern world is caused pollution and environmental problems increase and thereby increasing the public concern about the environment. These concerns have shown themselves in shopping patterns and have created a new group of consumers as “Green consumers”. For effective marketing of green products, green marketers need to divide green consumers into distinct sections with similar characteristics and use a green marketing mix for each targeted section. The purpose of this study is to familiarize managers of companies with green marketing activities and how to codify green marketing strategies. In this paper, each of the key components of green marketing mix is described separately and some advices are provided for marketers of green products in its applications regard. Then according to previous empirical researches we have reviewed the properties of green consumers and green parts of the market.