06 اسفند 1402
مجيد اسماعيل پور

مجید اسماعیل پور

مرتبه علمی: دانشیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازاریابی
تلفن: 07731222136
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
بررسی نقش تبلیغات اینترنتی در فرایند تصمیم گیری خرید مشتریان در لوازم خانگی
نوع پژوهش پارسا
کلیدواژه‌ها
Advertising, Internet advertisement, Purchase decision making process, Household appliance industry
پژوهشگران محبوبه قریحه (دانشجو) ، مجید اسماعیل پور (استاد راهنما) ، منیژه بحرینی زاد (استاد مشاور)

چکیده

Context: Internet advertising's defined as a communication means for sharing advertisements via the internet. In comparison to traditional advertising, online advertising has noticeable advertising.though,Internet advertising has not achieve a good position in Iran. Some limitation and problem in the country has hindered the improvement of Internet advertising. Purpose: This study is of the role of the internet advertising in customer process decision marketing for Household Appliances research has been underalen in Bushehr. In this case Internet advertising -some research has been done conserning customers satisfaction ,trust, loyalty , attitude and the process of decision marketing based on fairly under branding. Methodology: This study is operational in terms applied of the aim, and descriptive-correlative in terms of data collection.The Statistical population of this research includes a number of customers in the city Bushehr. Which due to it infinity these customer use on the sample of the study. The methods of the research sampling is the simple random selection and 390 questionnaires have been garroted . After collection data, the conceptual model of research through structural analysis model and some reforms was confirmed. Findings: The research Findings show that use Internet and Internet advertising has a direct impact on customers process decision marketing for Household Appliances.It is also show that among the variables, satisfaction of the customer does not effect the use of Internet and no Internet advertising