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Abstract
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Abstract: The main purpose of this study is to provide a framework for selecting an effective and efficient strategy to reduce the challenges of Sustainable Business Models Innovation (SBMI). Firstly, a review of the literature on a set of SBMI strategies and challenges is done, then by using the Kano model, SBMI strategies are classified. After this, the effectiveness of each strategy in reducing the challenges of SBMI is determined by using the Quality Function Deployment (QFD) model. Next, due to resource constraints and implementation costs of each strategy, Multi-Objective Decision Making (MODM) was used to select the optimal strategies. The results show that encourage sufficiency (S4), repurpose for society or the environment (S5) and sustainability vision (S10) were selected as the optimal strategies.
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