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Abstract
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The purpose of the present study is to rank of important and effective indicators of
relationship marketing based on customer loyalty reviewing the previous studies conducted in
recent years . The relationship marketing was found to include variables such as the quality
of the relationship, commitment, trust, satisfaction, competency, communication, conflict
management, empathy, expectations, and emotional intelligence. Among these indicators the
quality of the relationship, trust, satisfaction, and communication are introduced as the most
important ones. At the end a conceptual model obtained from these studies is presented.
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