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Title
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بررسي تأثير اخلاق كسب و كار بر اثربخشي تبليغات اينترنتي
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Type
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Presentation
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Keywords
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Ethics, Effectiveness, Advertising, Internet Advertising
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Abstract
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In the business space today, among various methods for advertising, the Internet is due to the benefits that are available to advertisers
It puts the attention of the marketing managers of the companies in a different way. So with increasing rates
The use of the Internet in businesses has been of great importance to respecting ethical standards in cyberspace (Hamidian Pour and Moradi,
5931). The observance of the principles of ethics in business and especially in advertising as a means of introducing products can be inferred from aspects
Different impact on audiences. The purpose of this research is to answer the question of whether business ethics can be effective
Is internet advertising effective? In this study, a review of the previous studies in this field and the combination of their findings with the rockstar description have been addressed. The results also indicate that observance of the principles that led to ethical acceptance
Advertising by the audience will have a major impact on the effectiveness of online advertising.
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Researchers
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Fakhrieh Hamidianpour (First researcher) ,
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