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Title
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بررسي كدهاي اخلاقي در تبليغات اينترنتي
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Type
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Presentation
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Keywords
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Internet advertising, ethical codes, ethics, ethical marketing
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Abstract
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In today 's business world, and among all the methods available for advertising, the Internet has its benefits
Which has attracted the attention of marketing managers of companies in different ways. Therefore according to
Increasing the use of the Internet in business advertising, observing ethical codes in cyberspace
It has become very important. Ethics advocates' efforts in business in the form of ethical codes, pattern
Describes behavior in advertising and contributes to the ethics of advertising and can be from different aspects
Affect the audience. The purpose of this study is to identify the ethical codes that affect Internet advertising.
In this study, by reviewing previous studies in this field and combining their findings in a descriptive manner
This issue has been investigated. The results also indicate that the codes are considered
Ethics leads to the ethics of advertising by the audience
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Researchers
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Fakhrieh Hamidianpour (First researcher) ,
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