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Abstract
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Context: How to cope with environmental dynamics and pioneering in today's
turbulent markets using technological innovation is an issue that has become a concern
for many institutions and companies. Such success will be achieved In light of high
organizational intelligence against the surrounding environment and then respond
appropriately to the changes. But such success in the first step requires attention to the
internal market and competent human resources that creates sustainable competitive
advantage for organization.
Objective: the aim of this study is to investigate the effect of internal marketing on
organizational intelligence and technological innovation in knowledge - based
enterprises.
Methodology: a total of 39 enterprises in Fars Science and Technology Park (FSTP)
were studied and data's were gathered. Finally, the structural equation modeling with
partial least square aproach was used to examine hypotheses.
Findings: it is determined that each dimension of internal marketing on organizational
intelligence have a positive and significant effect. Also, employees development has a
positive and significant effect on technological innovation, while, internal communication
and reward systems have no significant and positive effect on thechnological innovation.
Also, as the findings shows, organizational intelligence positively and significantly
affects technological innovation.
Conclusion: results show that, internal relation, employyes development and reward
systems, repectively have more positive effect on organizational intelligence. Also,
organizational intelligence partially mediates the relations between internal marketing,
employees’ development and technological innovation. Furthermore, it is determined that
internal relations and reward systems have no direct effect on technological innovation,
but, indirectly by increasing organizational intelligence affects technological innovation
of enterprises.
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