Research Management System | Persian Gulf University | Manijeh Bahrainizad

Name	Manijeh Bahrainizad
Affiliation	—
Degree	Ph.D
Website	—
Email	Mbahrainizadeh [at] pgu [dot] ac [dot] ir

	Title	Journal
1	Investigating the interaction effects of Halal label and green label by price on the purchase intention of Halal organic food	Journal of Foodservice Business Research 6 (2023) 1-31
2	The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study	International Journal of Electronic Marketing and Retailing X, (2022) xxx–xxx.
3	The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps	International Journal of Internet Marketing and Advertising X (2022) 1-24
4	Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps	International Journal of Internet Marketing and Advertising X (2022) 1-32
5	Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads	Journal of Economics and Business 15 (2020) 90-103
6	The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement and Visual Perception	Global Business and Economics Review (2020) 175،191
7	Consumers perception of usability of product packaging and impulse buying: considering consumers’ mood and time pressure as moderating variables	JOURNAL OF ISLAMIC MARKETING (2018) ،
8	بررسی تاثیرهوش رقابتی بر نوآوری در شرکت های دانش بنیان شیراز	مطالعات مدیریت بهبود و تحول (2015) 18،41
9	Providing a multidimensional measurement model for assessing mobile telecommunication service quality (MS-Qual)	Iranian Journal of Management Studies (2013) 7،29
10	Importance-Performance Analysis of Service Attributes Based on Customers Segmentation in the Mobile Telecommunication Industry with Use of Artificial Neural Networks	Journal of Information Technology Management (2012) 45،70