SAYYED NOURODDIN AMIRI

Urban furniture, as one of the essential and inseparable components of cities, plays a significant role in enhancing urban environmental quality and improving citizens’ satisfaction. This study aims to measure the level of citizens’ satisfaction with the quality of urban furniture and to provide models for future planning in the Imam Ali Tourism Village of Bushehr. The research is applied in purpose and descriptive- analytical of survey type in method. The statistical population consisted of citizens and visitors to the Imam Ali Tourism Village, among whom 244 individuals were selected through random sampling. The data collection tool was a researcher-made questionnaire that assessed the study indicators across four dimensions: physical, visual qualities, identity, and environment. Data were analyzed using SPSS version 19 software and statistical tests including one-sample T-test and mean comparison. Findings revealed that the overall mean satisfaction with urban furniture was 2.7 (below the desirable level). Among the four dimensions, the physical indicator, with a mean of 2.90, showed the best condition, while the environmental indicator, with a mean of 2.38, reflected the lowest level of satisfaction. Results of the one-sample T- test also confirmed the significant and stronger impact of the physical indicator on citizens’ satisfaction compared to other indicators. Consequently, planning to improve the quality of urban furniture in this area should primarily focus on enhancing environmental indicators, followed by strengthening identity and visual qualities