Abstract
Sound and soundscape are emotional triggers that overshadow the quality of urban spaces. Sound, as an inseparable part of the urban atmosphere, affects the quality of the urban space. Today, the increase and multiplicity of sound sources, such as traffic noise, human activities, and disturbing noises, creates an unpleasant sound landscape and creates a confusing mental perception of sound in citizens. These cases clarify the importance of addressing the soundscape in urban spaces. In this regard, the current research aims to improve the soundscape quality of the old and municipal markets, located in the city of Jam. The statistical population of the research includes businesses and customers of the markets, from among them, 150 people (75 people for each market) were purposefully selected as the study sample. After the field survey and completing the questionnaires, the data were entered into the SPSS software and analyzed with the exploratory factor analysis model. According to the findings, 23 indicators affecting the improvement of the soundscape in the old markets and the municipality in 6 factors: "musical soundscape of the environment", "lively soundscape of the environment", "audio-visual soundscape of the environment", "soundscape of interaction and transportation of the environment" , "Environmental Economic Soundscape" and "Environmental Nature Soundscape" were categorized. According to the obtained results, the factors "Environmental Interaction and Transport Soundscape", "Environmental Nature Soundscape" and "Lively Environment Soundscape" have the highest scores among other factors. From the comparison of the situation of the two markets, it can be seen that the old market has the best situation (0.4365) and the municipal market has the lowest situation (-0.436) in terms of sound quality; And at the end, suggestions for improving the sound landscape of the two markets have been presented.