05 خرداد 1403
فخريه حميديان پور

فخریه حمیدیان پور

مرتبه علمی: استادیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازرگانی
تلفن: 07733444575- 07733444574
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
بررسی عوامل موثر بر اخلاق کسب و کار در اثر بخشی تبلیغات
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
Business Ethics, Advertising, Advertising Effectiveness
پژوهشگران فخریه حمیدیان پور (نفر اول) ، فرنوش مشکسایان (نفر دوم)

چکیده

An important part of the media is advertising, an important part of the shops is advertising, an important part of the city walls, city buses, metro and an important part of the centers and public places are full of advertising. Commercial and political advertisers are pursuing people through newspapers, magazines, radios and televisions, cinemas, wallpapers, etc. all day and night, in order to direct and indirectly create their needs and sell them more. The ethics of propaganda is one of the most controversial issues that can outweigh the moral and value criteria in introducing goods and services to consumers, and boost advertising from seduction, deception of public opinion and the presentation of inappropriate goods to the customer. It is safe to say that the role of morality in advancing the unpardonated propaganda of the healthy and promoting the principles and principles of propaganda (transparency, neutrality, and authenticity) is indisputable, hence the significance of the issue is to identify the factors affecting the ethics of business And work on the effectiveness of advertising. The method used in this research is descriptive, and a large number of previous studies have been carried out in this field and definitions and important dimensions have been identified.