05 خرداد 1403
فخريه حميديان پور

فخریه حمیدیان پور

مرتبه علمی: استادیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازرگانی
تلفن: 07733444575- 07733444574
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
بررسی تاثیر اخلاق کسب و کار بر روی بازاریابی داخلی
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
Business Ethics; Organizational Responsibility; Organizational Trust; Organizational Integrity; Organizational Commitment; Internal Marketing.
پژوهشگران فخریه حمیدیان پور (نفر اول) ، عباس یزدان پناه (نفر دوم)

چکیده

Today's internal marketing is known as a strategy for implementing the organization's programs. In fact, internal marketing philosophy is a common relationship between customers and employees (internal customers) and is an organization as an academic, scientific, and business knowledge in terms of satisfying customers and employees. On the other hand, the corporate morality of global business enterprises needs More importantly, system issues should be explicitly addressed and the importance of making people's decisions in their behaviors taken seriously. Therefore, the present study seeks to examine the impact of business ethics on domestic marketing. , The Impact of Business Ethics on Internal Marketing Research methodology was descriptive and scientific extension.Research of the research background and also studies in this field showed a significant positive effect between business ethics and domestic marketing.