06 خرداد 1403
فخريه حميديان پور

فخریه حمیدیان پور

مرتبه علمی: استادیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازرگانی
تلفن: 07733444575- 07733444574
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
نقش اخلاق و مسیولیت اجتماعی در موفقیت کسب و کارهای کوچک جهانی
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
Ethics, social responsibility, global business
پژوهشگران فخریه حمیدیان پور (نفر اول) ، فاطمه فرشید (نفر دوم)

چکیده

Essentially, an organization is created in terms of public and social need, and the basis for establishing an organization is the need to produce goods and provide services to the community internally and sometimes outside the borders of the country. Social welfare is one of the issues that today's organizations are in compliance with The rights of the community-the environment and nature must be considered, and this trend has become increasingly important with the expansion of business from within the country abroad. In crowded markets, companies are trying to achieve a unique business position that they can It distinguishes between competitors in the minds of consumers. Corporate Social Responsibility and Attention Loyalty can also play a role in creating the stability and integrity of customers based on distinct moral values, since customers tend to be more identifiable with the values ??of the companies they interact with. The purpose of this paper is to examine the role of ethics and social cohesion in Small and medium-sized businesses are global. The results of the research show that social ethics and social affairs affect the success of global businesses.