05 خرداد 1403
فخريه حميديان پور

فخریه حمیدیان پور

مرتبه علمی: استادیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازرگانی
تلفن: 07733444575- 07733444574
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
بررسی تأثیر اخلاق کسب و کار بر اثربخشی تبلیغات اینترنتی
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
Ethics, Effectiveness, Advertising, Internet Advertising
پژوهشگران فخریه حمیدیان پور (نفر اول) ، سینا حسینی پور (نفر دوم) ، زینب مهرورز (نفر سوم)

چکیده

In the business space today, among various methods for advertising, the Internet is due to the benefits that are available to advertisers It puts the attention of the marketing managers of the companies in a different way. So with increasing rates The use of the Internet in businesses has been of great importance to respecting ethical standards in cyberspace (Hamidian Pour and Moradi, 5931). The observance of the principles of ethics in business and especially in advertising as a means of introducing products can be inferred from aspects Different impact on audiences. The purpose of this research is to answer the question of whether business ethics can be effective Is internet advertising effective? In this study, a review of the previous studies in this field and the combination of their findings with the rockstar description have been addressed. The results also indicate that observance of the principles that led to ethical acceptance Advertising by the audience will have a major impact on the effectiveness of online advertising.