06 خرداد 1403
فخريه حميديان پور

فخریه حمیدیان پور

مرتبه علمی: استادیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازرگانی
تلفن: 07733444575- 07733444574
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
تبیین پیوند میان اخلاق حرفه ای و تبلیغات تلویزیونی در آگاه سازی و ایجاد نگرش مثبت در افراد
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
Professional Ethics, TV Advertising, Notification, Positive Attitude
پژوهشگران فخریه حمیدیان پور (نفر اول) ، سارا آرامی باغملایی (نفر دوم) ، علی احمدزاده (نفر سوم)

چکیده

Advertising theorists believe that advertising has many functions. Advertising is a more or less systematic attempt To impress the opinions, attitudes, or behaviors of others. The present study is descriptive and library studies It explains the link between professional ethics and television advertising in informing and creating a positive attitude in people. in this Research after expressing the definitions of advertising and professional ethics, the advertising industry and its related fields and objectives and characteristics. And its merits, the psychology of advertising and culture and its management, the importance of adherence to the principles and rules of professional ethics in matters And there are various issues of this industry This is one of the most important tasks of knowing and knowing more Responsibilities of the owners of goods and services as well as sponsors and sponsors of television advertising in the light of professional ethics And as a guide to their work, will make the public aware of their activities. Eventually It is concluded that television advertising in the light of professional ethics promotes awareness and positive attitudes in people. And suggestions are made to television advertising owners.