05 خرداد 1403
فخريه حميديان پور

فخریه حمیدیان پور

مرتبه علمی: استادیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازرگانی
تلفن: 07733444575- 07733444574
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
بررسی کدهای اخلاقی در تبلیغات اینترنتی
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
Internet advertising, ethical codes, ethics, ethical marketing
پژوهشگران فخریه حمیدیان پور (نفر اول) ، فاطمه بزرگمهر (نفر دوم) ، کیمیا خرم خورشید (نفر سوم)

چکیده

In today 's business world, and among all the methods available for advertising, the Internet has its benefits Which has attracted the attention of marketing managers of companies in different ways. Therefore according to Increasing the use of the Internet in business advertising, observing ethical codes in cyberspace It has become very important. Ethics advocates' efforts in business in the form of ethical codes, pattern Describes behavior in advertising and contributes to the ethics of advertising and can be from different aspects Affect the audience. The purpose of this study is to identify the ethical codes that affect Internet advertising. In this study, by reviewing previous studies in this field and combining their findings in a descriptive manner This issue has been investigated. The results also indicate that the codes are considered Ethics leads to the ethics of advertising by the audience