Background: This research seeks to identify barriers and strategies related to rapid
trust in the humanitarian supply chain and does this with a combined approach of
quality extension and multi-objective planning.
Aim: The main purpose of this research is to identify the obstacles to the rapid
formation of trust in the humanitarian supply chain, to identify the effective
strategies on the rapid formation of trust in the humanitarian supply chain, to
prioritize the effective strategies on the rapid formation of trust in the humanitarian
supply chain. Humanitarian supply chain is based on the combined approach of
quality extension house and multi-objective modeling.
Methodology: The current research is one of the applied researches and in terms
of the method of data collection, it is a survey type that was conducted in a oneyear period and seeks to provide appropriate strategies to help the rapid formation
of trust in the supply chain. It is humanitarian by using the QFD approach. The
statistical population of this research is all specialists and managers active in
humanitarian aid logistics and crisis management, 15 people were selected. The
statistical sample in this research is the purposeful judgmental sampling method.
The weight of obstacles is obtained by using Fuzzy Cognitive Map (FCM). Then
the weight and importance of the strategies are calculated using the quality
extension house. And finally, the best strategy is selected using multi-objective
planning.
Findings: Then the obstacles were identified, which were 27 in number, and these
obstacles are divided into four categories: 1. Human resources, 2. Structural, 3.
Cultural, 4. Social and political. The human resources dimension includes the
obstacles of inability to collect data, insufficient expertise and incompetence of
people, the presence of non-specialists in providing aid, personality traits of people
and the lack of ability of senior decision-making managers and their fear of
decision. The structural