08 خرداد 1403
منيژه بحريني زاد

منیژه بحرینی زاد

مرتبه علمی: دانشیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازرگانی
تلفن: 07733442125
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
نقش بازاریابی سبز در مسئولیت اجتماعی سازمان:توسعه یک مدل مفهومی
نوع پژوهش مقالات در همایش ها
کلیدواژه‌ها
organization social responsibility, green marketing, stockholder's theory, Stewardship theory
پژوهشگران منیژه بحرینی زاد (نفر اول) ، سعید نصرت آبادی (نفر دوم) ، سعید شکری (نفر سوم)

چکیده

In the today's competitive world, it is necessary to obtain a competitive advantage in order to keeping survive and arriving to a sustainable development. Organization social responsibility create an appropriate image of organization in customer's mind. This image will soar their loyalty. Hence, this descriptive study was conducted to study green marketing under the driving force of social responsibility. Thus, the wide literature of social responsibility, green marketing, stockholder's theory, stewardship theory, and other related theories were reviewed and based on these study the conceptual model of the study provided. Three core player in implementation of green marketing were recognized government, organizations and customers. It was clear that, government conducts the green behavior, customers demand the green products or services and organizations offer the green services or green products.