April 20, 2025

Persian Gulf University

فارسی

Manijeh Bahrainizad

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Manijeh Bahrainizad

Academic Rank: Associate professor

Address: —

Degree: Ph.D in Business Management- Marketing

Phone: 07733442125

Faculty: School of Business and Economics

E-mail: Mbahrainizadeh [at] pgu [dot] ac [dot] ir

Home Education Research ineterests Research activities Courses Executive activities

Education

PhD. in Business Management- Marketing , Allameh Tabataba'i University , Iran (2002 - 2006)
Thesis title: َ A model for evaluating consumer based brand equity
MSc. in Business Management , Esfahan University , Iran (1998 - 2000)
Thesis title: The effect of marketing strategies on date exports in Bushehr province
BSc. in Business Management , ُShiraz University , Iran (1990 - 1994)

Research interests

Brand management
Market segmentation
Marketing research
Consumer behavior
ُSocial network marketing
Customer Relationship Management

Research activities

Journal articles

1	Manijeh Bahrainizad، Najmeh Taheri Mah zamini (1403) Explaining the consequences of organizational sustainable Consumption behaviors in the South Pars Industrial Zone (Asaluyeh) مدیریت تبلیغات و فروش: دوره 5- شماره 4; 213-245
2	Manijeh Bahrainizad, (2024) Does the effect of price and green label on green product intention to buy differ for demographic groups of consumers? International Journal of Technology Marketing: 18; 484-503
3	Manijeh Bahrainizad, (2023) Investigating the interaction effects of Halal label and green label by price on the purchase intention of Halal organic food Journal of Foodservice Business Research: 6; 1-31
4	Manijeh Bahrainizad (2022) The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study International Journal of Electronic Marketing and Retailing: X,; xxx–xxx.
5	Manijeh Bahrainizad, sepideh eslami, Nosrat Jamshidi (2022) The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps International Journal of Internet Marketing and Advertising: X; 1-24
6	Manijeh Bahrainizad, (2022) Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps International Journal of Internet Marketing and Advertising: X; 1-32
7	Manijeh Bahrainizad, Majid Esmaeilpour, Kianoosh Moradi (2020) Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads Journal of Economics and Business: 15; 90-103
8	, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement and Visual Perception Global Business and Economics Review: ; 175،191
9	Manijeh Bahrainizad, (2018) Consumers perception of usability of product packaging and impulse buying: considering consumers’ mood and time pressure as moderating variables JOURNAL OF ISLAMIC MARKETING: ; ،
10	Abdolmajid Mosleh, Manijeh Bahrainizad, (2015) بررسی تاثیرهوش رقابتی بر نوآوری در شرکت های دانش بنیان شیراز مطالعات مدیریت بهبود و تحول: ; 18،41
11	Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2013) Providing a multidimensional measurement model for assessing mobile telecommunication service quality (MS-Qual) Iranian Journal of Management Studies: ; 7،29
12	Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2012) Importance-Performance Analysis of Service Attributes Based on Customers Segmentation in the Mobile Telecommunication Industry with Use of Artificial Neural Networks Journal of Information Technology Management: ; 45،70

Conference articles

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Projects

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Theses

1	amirmohammad khorsand, Majid Esmaeilpour, Manijeh Bahrainizad (2024) Explaining the Behavioral Consequences of Perceived Cutomer Deception in Online Retail Stores
2	Fatemeh Afzalinechad‏‏, Majid Esmaeilpour, Manijeh Bahrainizad (2024) Investigating the perception of service quality on customer citizenship behavior by explaining the mediating role of organizational reputation and customer experience (Case study: Bushehr Social Security Hospital)
3	Fatemeh Gharibi, Majid Esmaeilpour, Manijeh Bahrainizad (2024) Investigating the impact of social media marketing on brand loyalty by explaining the mediating role of brand image and brand love - case study: cinere brand consumers
4	moghadeseh mehri, Manijeh Bahrainizad, Majid Esmaeilpour (2024) Segmentation of online store customers based on the LRFM model with the Key-Means analytical method: Study case: Digikala store customers
5	fatemeh ranjbar, Manijeh Bahrainizad, Mani Arman (2024) Psychographic segmentation of online retail customers based on online shopping motivations and online shopping behaviors
6	Fatemeh Dehghani, Majid Esmaeilpour, Manijeh Bahrainizad (2024) Examining the effect of consumption values on the intention to buy green goods by explaining the mediating role of attitude towards packaging and green goods
7	hasehm mahjor, Manijeh Bahrainizad, Zaeimeh Nematolahi (2024) Exploratory analysis of the impact of Augmented reality technology on Consumers' response to "Overlay" and "Contour based" types in Online Retails
8	Seyed Navid Ahmadi, Manijeh Bahrainizad, Majid Esmaeilpour (2024) Investigating the effect of the level of motivation, the level of interaction and the level of information presentation of the influencer's promotional video post on the consumer's purchase intention with the mediating role of the consumer's attitude (case study of the influencer's promotional video post on Instagram)
9	Tahire Ansarifar, Majid Esmaeilpour, Manijeh Bahrainizad (2023) Investigating the effect of customer experience on word of mouth, customer satisfaction and customer loyalty mediated by customer trust
10	Elaheh Aghaei Behjani, Majid Esmaeilpour, Manijeh Bahrainizad (2023) Investigating the impact of the perception of corporate social responsibility on brand preference through the mediation of brand image, attitude and trust
11	Sayedeh Hashemi, Manijeh Bahrainizad, Majid Esmaeilpour (2023) Analysis of the impact of the appearance and content of advertising posts on users’ behavioral reactions (likes and comments) on Instagram
12	fatemeh mozafari, Manijeh Bahrainizad, َAli Bonyadi Naeini (2022) The effect of nutritional and organic labels in product packaging on the reactions of healthy and unhealthy food consumers: an eye tracking study
13	, Manijeh Bahrainizad, Majid Esmaeilpour (2022) Explain the behavioral reactions of the influencers's followers to their advertisement instagram posts based on the balance theory
14	- -, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the effect of E-service Quality on Online Repurchase Intention by Mediating Customer Perceived Value, Customer Satisfaction and Customer Trust
15	, Manijeh Bahrainizad, Majid Esmaeilpour (2022) Measuring the impact of social media marketing on consumer brand engagement: The mediating role of brand experience and social media benefits
16	Behrooz Mirshekari, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the effect of brand communication, brand image and service quality on brand loyalty through brand trust
17	Maryam Tavassoli Mofrad, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the Effect of Consumption Values on Green Purchasing Behavior Mediated by Environmental Concerns and Green Purchasing Intention
18	, Majid Esmaeilpour, Manijeh Bahrainizad (2022) Investigating the effect of local retailers' performance on the loyalty of domestic tourists by explaining the mediating role of tourist satisfaction
19	, Majid Esmaeilpour, Manijeh Bahrainizad (2021) Comparative analysis of measuring the change of different pricing levels on the intention to buying a Halal / non-Halal and green / non-green products
20	, Majid Esmaeilpour, Manijeh Bahrainizad (2021) Examining the Effect of Celebrity Endorsement on Consumer's Purchase Intention by Mediating Brand image, Attitude toward the Celebrity and Advertising Believability
21	forough nabavi zadeh, Manijeh Bahrainizad, Majid Esmaeilpour (2020) IN THE NAME OF GOD The effect of electronic retailings background color on emotional and cognitive response of consumers
22	Zahra Parhizkar, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The Impact of Social Responsibility, Environmental Innovation and Clean Production on Sustainable Consumption by Mediating Environmental Awareness
23	, Majid Esmaeilpour, Manijeh Bahrainizad (2020) Effect of Celebrity Endorsement of Customer Satisfaction and brand loyalty through Dimensions of Brand equity
24	Marjan Assar, Manijeh Bahrainizad, Majid Esmaeilpour (2020) Customer segmentation based on customer experience in online retail
25	sepideh eslami, Manijeh Bahrainizad (2020) Consumers Segmentation in Social Networks based on the level of Involvement and Reaction to Advertising through Hashtag
26	Yosef Pirasteh, Majid Esmaeilpour, Manijeh Bahrainizad (2020) Investigate the impact of the role of corporate social responsibility on purchase intention by mediating the variables of brand image, brand reputation and brand preference.
27	Seyedeh Hadis Moosavi, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The effect of brand communication on brand loyalty by mediation of brand trust, satisfaction and commitment
28	, Majid Esmaeilpour, Manijeh Bahrainizad (2019) Investigating the Effect of Customer Experience on Consumer Purchasing Intention through Mediator Variables of Consumer Intellectual Engagement and Visual Perception of the Consumer
29	, Majid Esmaeilpour, Manijeh Bahrainizad (2019) Title Not Found
30	, Majid Esmaeilpour, Manijeh Bahrainizad (2019) Title Not Found
31	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
32	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
33	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
34	, Manijeh Bahrainizad, Majid Esmaeilpour (2018) Title Not Found
35	Kianoosh Moradi, Manijeh Bahrainizad, Ahmad Azari, Majid Esmaeilpour (2018) Title Not Found
36	, Majid Esmaeilpour, Manijeh Bahrainizad (2018) Title Not Found
37	, Manijeh Bahrainizad, Majid Esmaeilpour (2017) Title Not Found
38	, Majid Esmaeilpour, Manijeh Bahrainizad (2017) Title Not Found
39	, Majid Esmaeilpour, Manijeh Bahrainizad (2017) Title Not Found
40	, Majid Esmaeilpour, Manijeh Bahrainizad (2017) Title Not Found
41	, Manijeh Bahrainizad, Abdolmajid Mosleh (2016) Title Not Found
42	, Manijeh Bahrainizad, Soran Rajabi (2016) Title Not Found
43	, Abdolmajid Mosleh, Manijeh Bahrainizad (2016) Title Not Found
44	, Manijeh Bahrainizad, Abdolmajid Mosleh (2015) Title Not Found
45	, Majid Esmaeilpour, Manijeh Bahrainizad (2015) Title Not Found
46	, Manijeh Bahrainizad, Majid Esmaeilpour (2015) Title Not Found
47	, Majid Esmaeilpour, Manijeh Bahrainizad (2015) Title Not Found
48	, Abdolmajid Mosleh, Manijeh Bahrainizad (2015) Title Not Found
49	, Manijeh Bahrainizad, Abdolmajid Mosleh (2015) Title Not Found
50	, Manijeh Bahrainizad, Abdolmajid Mosleh (2015) Title Not Found
51	, Majid Esmaeilpour, Manijeh Bahrainizad (2015) Title Not Found
52	, Manijeh Bahrainizad, Abdolmajid Mosleh (2014) Title Not Found
53	, Abdolmajid Mosleh, Manijeh Bahrainizad (2014) Title Not Found
54	, Majid Esmaeilpour, Manijeh Bahrainizad (2014) Title Not Found
55	, Majid Esmaeilpour, Manijeh Bahrainizad (2014) Title Not Found
56	, Manijeh Bahrainizad, Majid Esmaeilpour (2014) Title Not Found
57	, Manijeh Bahrainizad, Majid Esmaeilpour (2014) Title Not Found
58	, Manijeh Bahrainizad, , Abdolmajid Mosleh (2013) Title Not Found
59	, Abdolmajid Mosleh, Manijeh Bahrainizad (2013) Title Not Found
60	, Abdolmajid Mosleh, Manijeh Bahrainizad (2013) Title Not Found
61	, Manijeh Bahrainizad, Abdolmajid Mosleh (2013) Title Not Found
62	, Majid Esmaeilpour, Manijeh Bahrainizad (2012) Title Not Found
63	, Majid Esmaeilpour, Manijeh Bahrainizad (2011) Title Not Found

Books

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Innovations

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Grant Attraction

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Courses

Bachelor Of Science

1	International Marketing
2	Marketing Management
3	Seminar in Marketing

Master Of Science

1	Consumer Behavior
2	Customer Relationship Management
3	Marketing Strategy Management
4	Marketing Research
5	Advanse Research Methods

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Executive activities

Head of Business Management Group (2017 - 2019)
..................... (2016 - 2019)
Head of Business Management Group (2012 - 2014)
......................... (2008 - 2020)

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