July 27, 2024
Persian Gulf University
فارسی
Manijeh Bahrainizad
Academic Rank:
Associate professor
Address:
—
Degree:
Ph.D in Business Management- Marketing
Phone:
07733442125
Faculty:
School of Business and Economics
E-mail:
Mbahrainizadeh [at] pgu [dot] ac [dot] ir
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Education
Research ineterests
Research activities
Courses
Executive activities
Education
PhD. in Business Management- Marketing , Allameh Tabataba'i University , Iran
(2002 - 2006)
Thesis title: َ A model for evaluating consumer based brand equity
MSc. in Business Management , Esfahan University , Iran
(1998 - 2000)
Thesis title: The effect of marketing strategies on date exports in Bushehr province
BSc. in Business Management , ُShiraz University , Iran
(1990 - 1994)
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Research interests
Brand management
Market segmentation
Marketing research
Consumer behavior
ُSocial network marketing
Customer Relationship Management
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Research activities
Journal articles
1
Manijeh Bahrainizad, (2023)
Investigating the interaction effects of Halal label and green label by price on the purchase intention of Halal organic food
Journal of Foodservice Business Research: 6; 1-31
2
Manijeh Bahrainizad (2022)
The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study
International Journal of Electronic Marketing and Retailing: X,; xxx–xxx.
3
Manijeh Bahrainizad, sepideh eslami, Nosrat Jamshidi (2022)
The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps
International Journal of Internet Marketing and Advertising: X; 1-24
4
Manijeh Bahrainizad, (2022)
Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps
International Journal of Internet Marketing and Advertising: X; 1-32
5
Manijeh Bahrainizad, Majid Esmaeilpour, Kianoosh Moradi (2020)
Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads
Journal of Economics and Business: 15; 90-103
6
, Majid Esmaeilpour, Manijeh Bahrainizad (2020)
The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement and Visual Perception
Global Business and Economics Review: ; 175،191
7
Manijeh Bahrainizad, (2018)
Consumers perception of usability of product packaging and impulse buying: considering consumers’ mood and time pressure as moderating variables
JOURNAL OF ISLAMIC MARKETING: ; ،
8
Abdolmajid Mosleh, Manijeh Bahrainizad, (2015)
بررسی تاثیرهوش رقابتی بر نوآوری در شرکت های دانش بنیان شیراز
مطالعات مدیریت بهبود و تحول: ; 18،41
9
Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2013)
Providing a multidimensional measurement model for assessing mobile telecommunication service quality (MS-Qual)
Iranian Journal of Management Studies: ; 7،29
10
Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2012)
Importance-Performance Analysis of Service Attributes Based on Customers Segmentation in the Mobile Telecommunication Industry with Use of Artificial Neural Networks
Journal of Information Technology Management: ; 45،70
Conference articles
Research of this type not found!
Projects
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Theses
1
— (2024)
Segmentation of online store customers based on the LRFM model with the Key-Means analytical method: Study case: Digikala store customers
2
— (2024)
Exploratory analysis of the impact of Augmented reality technology on Consumers' response to "Overlay" and "Contour based" types in Online Retails
3
— (2024)
Investigating the effect of the level of motivation, the level of interaction and the level of information presentation of the influencer's promotional video post on the consumer's purchase intention with the mediating role of the consumer's attitude (case study of the influencer's promotional video post on Instagram)
4
— (2023)
Investigating the effect of customer experience on word of mouth, customer satisfaction and customer loyalty mediated by customer trust
5
— (2023)
Investigating the impact of the perception of corporate social responsibility on brand preference through the mediation of brand image, attitude and trust
6
— (2023)
Analysis of the impact of the appearance and content of advertising posts on users’ behavioral reactions (likes and comments) on Instagram
7
— (2022)
The effect of nutritional and organic labels in product packaging on the reactions of healthy and unhealthy food consumers: an eye tracking study
8
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Explain the behavioral reactions of the influencers's followers to their advertisement instagram posts based on the balance theory
9
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Investigating the effect of E-service Quality on Online Repurchase Intention by Mediating Customer Perceived Value, Customer Satisfaction and Customer Trust
10
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Measuring the impact of social media marketing on consumer brand engagement: The mediating role of brand experience and social media benefits
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Investigating the effect of brand communication, brand image and service quality on brand loyalty through brand trust
12
— (2022)
Investigating the Effect of Consumption Values on Green Purchasing Behavior Mediated by Environmental Concerns and Green Purchasing Intention
13
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Investigating the effect of local retailers' performance on the loyalty of domestic tourists by explaining the mediating role of tourist satisfaction
14
— (2021)
Comparative analysis of measuring the change of different pricing levels on the intention to buying a Halal / non-Halal and green / non-green products
15
— (2021)
Examining the Effect of Celebrity Endorsement on Consumer's Purchase Intention by Mediating Brand image, Attitude toward the Celebrity and Advertising Believability
16
— (2020)
IN THE NAME OF GOD The effect of electronic retailings background color on emotional and cognitive response of consumers
17
— (2020)
The Impact of Social Responsibility, Environmental Innovation and Clean Production on Sustainable Consumption by Mediating Environmental Awareness
18
— (2020)
Effect of Celebrity Endorsement of Customer Satisfaction and brand loyalty through Dimensions of Brand equity
19
— (2020)
Customer segmentation based on customer experience in online retail
20
— (2020)
Consumers Segmentation in Social Networks based on the level of Involvement and Reaction to Advertising through Hashtag
21
— (2020)
Investigate the impact of the role of corporate social responsibility on purchase intention by mediating the variables of brand image, brand reputation and brand preference.
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The effect of brand communication on brand loyalty by mediation of brand trust, satisfaction and commitment
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— (2019)
Investigating the Effect of Customer Experience on Consumer Purchasing Intention through Mediator Variables of Consumer Intellectual Engagement and Visual Perception of the Consumer
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Books
Research of this type not found!
Innovations
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Grant Attraction
Research of this type not found!
Courses
Bachelor Of Science
1
International Marketing
2
Marketing Management
3
Seminar in Marketing
Master Of Science
1
Consumer Behavior
2
Customer Relationship Management
3
Marketing Strategy Management
4
Marketing Research
5
Advanse Research Methods
Executive activities
Head of Business Management Group
(2017 - 2019)
.....................
(2016 - 2019)
Head of Business Management Group
(2012 - 2014)
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(2008 - 2020)
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