May 28, 2024
Manijeh Bahrainizad

Manijeh Bahrainizad

Academic Rank: Associate professor
Address:
Degree: Ph.D in Business Management- Marketing
Phone: 07733442125
Faculty: School of Business and Economics

Education

  • PhD. in Business Management- Marketing , Allameh Tabataba'i University , Iran (2002 - 2006)
    Thesis title: َ A model for evaluating consumer based brand equity
  • MSc. in Business Management , Esfahan University , Iran (1998 - 2000)
    Thesis title: The effect of marketing strategies on date exports in Bushehr province
  • BSc. in Business Management , ُShiraz University , Iran (1990 - 1994)
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Research interests

  • Brand management
  • Market segmentation
  • Marketing research
  • Consumer behavior
  • ُSocial network marketing
  • Customer Relationship Management
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Research activities

Journal articles
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Manijeh Bahrainizad (2022) The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study International Journal of Electronic Marketing and Retailing: X,; xxx–xxx.
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Manijeh Bahrainizad, sepideh eslami, Nosrat Jamshidi (2022) The Level of Involvement and Consumer Response to Advertising through Hashtags: A Segmentation Approach with Self-Organizing Maps International Journal of Internet Marketing and Advertising: X; 1-24
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Manijeh Bahrainizad, (2022) Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps International Journal of Internet Marketing and Advertising: X; 1-32
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Manijeh Bahrainizad, Majid Esmaeilpour, Kianoosh Moradi (2020) Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads Journal of Economics and Business: 15; 90-103
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, Majid Esmaeilpour, Manijeh Bahrainizad (2020) The Effect of Customer Experiences on Purchase Intention through Mediator Variables of Mental Engagement and Visual Perception Global Business and Economics Review: ; 175،191
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Abdolmajid Mosleh, Manijeh Bahrainizad, (2015) بررسی تاثیرهوش رقابتی بر نوآوری در شرکت های دانش بنیان شیراز مطالعات مدیریت بهبود و تحول: ; 18،41
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Seyed Yaghoub Hosseini, Manijeh Bahrainizad, (2013) Providing a multidimensional measurement model for assessing mobile telecommunication service quality (MS-Qual) Iranian Journal of Management Studies: ; 7،29
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Conference articles
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Projects
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Theses
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Books
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Innovations
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Grant Attraction
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Courses

Executive activities

  • Head of Business Management Group (2017 - 2019)
  • ..................... (2016 - 2019)
  • Head of Business Management Group (2012 - 2014)
  • ......................... (2008 - 2020)
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