منیژه بحرینی زاد

Background: These days, establishing the integrity among inner and outer sides of an organization is one of the managers' challenges. Most of the organizations prepare their regular strategic plans irrespective of the effects of interorganizational contents. This leads to disturbance in the organization and failure of aims. Therefore, knowing the effects of different strategies on the all features of Business model is the access key for managers. Aim: The purpose of this thesis is the assessment of the effects of marketing strategy in Porter model on Business model, which includes Information and Communication Technology companies in Boushehr Province. Methodology: In order to achieve the above purposes, some questionnaires, designed by the author, were distributed among 25 identified organizations in the mentioned industry, which were filled by 120 experts in the high level of the management. The structural-equations modelling with partial least squares were employed to test the hypotheses of the research. Findings: The results showed that the cost leadership strategy of the Porter model has a significant effect on all features of the Business model, other than the pricing on the basis of profitability. Also, the differentiation strategy (from Porter model) has a significant effect on income, cost, profitability, and durability. The last strategy of Porter model, so called centralization, has significant effect on cost, profitability, service and technology. Conclusion: Based on the findings of this research, it can be claimed that cost leadership strategy from Porter model has the most effect on income. Price decrease, sale surge, and current income increase is consistent with the philosophy of cost leadership. Among Business model, differentiation strategy has the most effect on service. Considering the high number of service organizations in ICT industry, this attempt to making a different and increasing sale's rate with respect to compensate different making ex