08 خرداد 1403
منيژه بحريني زاد

منیژه بحرینی زاد

مرتبه علمی: دانشیار
نشانی: دانشکده کسب و کار و اقتصاد - گروه مدیریت بازرگانی
تحصیلات: دکترای تخصصی / مدیریت بازرگانی
تلفن: 07733442125
دانشکده: دانشکده کسب و کار و اقتصاد

مشخصات پژوهش

عنوان
تبیین خرید وسواسی بر اساس عوامل روانشناختی،محیطی و جمعیت شناختی، مادی گرایی و استفاده از کارت های اعتباری
نوع پژوهش پارسا
کلیدواژه‌ها
compulsive buying, psychological factor, environmental, demographic, materialism, using the credit card
پژوهشگران محبوبه مقدم جزء (دانشجو) ، منیژه بحرینی زاد (استاد راهنما) ، سوران رجبی (استاد مشاور)

چکیده

Background: compulsive buying is aspect of consumer behavior. today changes in life style have increased the complexity of consumption and create a climate that is favorable to increase the compulsive buying Than the past. The term is a label that is used recently in both areas consumer and psychiatric research to refer to the inability to buy normally.Understanding and recognizing consumer behavior is not so simple. Many factors, including environmental factors, psychological, demographic, and the availability of credit cards can be effective in creating compulsive buying that is necessary for consumer to understand the importance of these factors and to deal with them, take action to correct this behavoir. Objective: The purpose of this study explanations of Compulsive buying based on psychological factors, environmental and demographic, materialism and using the credit cards. In fact, we are looking for a presenting model to examine the impact of these factors on compulsive buying. Methodology: This study is among the applied research and the viewpoint of data collection, descriptive and correlational. The statistical population of this research is the customers of chain stores in shiraz and sampling method is non-random available. 385 quastionanaries were evaluated and analyzing the collected data done by using softwares Spss18 and Amos18. Results: The results showed that materialism on using the credit card and using the credit card to compulsive buying have significant positive effect. Also In this study accepted the positive effect of anxiety, impulsivity, parents and the negative impact of television advertising on compulsive buying. However, the influence of peers and consumers depression on compulsive buying was rejected. This research shows the negative effect of parents and peers and the positive impact of television advertising on materialism. To investigate the effects of demographic variables was used analysis of two-way variance that According to the