October 13, 2024
Persian Gulf University
فارسی
Shahrbanoo Yadollahi
Academic Rank:
Assistant professor
Address:
—
Degree:
Ph.D in Business Management(Marketing)
Phone:
07731222110
Faculty:
—
E-mail:
yadollahi [at] pgu [dot] ac [dot] ir
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Education
PhD. in Business Management(Marketing) , Isfahan University , Iran
(2014 - 2018)
Thesis title: Designing a model for assessment of customer service experience based touchpoints and it's consequences in banking industry
MSc. in Business Management (Marketing) , Persian Gulf University , Iran
(2010 - 2013)
Thesis title: Designing a model for measuring the organizational strategic intelligence: Explaining the role of external intelligence and internal intelligence
BSc. in Business Management , Semnan University , Iran
(2006 - 2010)
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Research interests
Consumer Behavior
Customer Experience
Marketing Inteligence
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Research activities
Journal articles
1
Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2019)
A measurement of service experience at touch points in banking industry: model development and validation
International Journal of Business Innovation and Research: 20(3); 337-353
2
Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2018)
Identifying and prioritizing the factors of service experience in banks: A Best-Worst method
Decision Science Letters: 7(4); 455-464
3
Seyed Yaghoub Hosseini, Khodakaram Salimifard, Shahrbanoo Yadollahi (2012)
On the Effects of Organizational Culture on E-Learning Readiness: An Iranian Experience
International Journal of Social Ecology and Sustainable Development: ; 42،52
Conference articles
Research of this type not found!
Projects
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Theses
1
shadi amiri, Majid Esmaeilpour, Shahrbanoo Yadollahi (2023)
The effect of electronic word-of-mouth advertising on consumer purchase intention through the mediation of brand image and brand equity
2
mohamad bagher zarei, Majid Esmaeilpour, Shahrbanoo Yadollahi (2023)
Investigating the effect of consumer perceived value on purchase intention through the mediation of brand image, brand attitude and consumer satisfaction
3
, Seyed Yaghoub Hosseini, Shahrbanoo Yadollahi (2022)
Arrogant consumer behavior and its causes: a mixed approach (phenomenological and quantitative)
Books
1
Seyed Yaghoub Hosseini, Khodakaram Salimifard, Shahrbanoo Yadollahi (2014)
E-Learning Readiness and the Effects of Organizational Culture
ISBN: 9781466646117
Innovations
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Grant Attraction
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Courses
Bachelor Of Science
1
marketing and market management
2
Research Method in Management
3
Strategic management
4
computer application in management
Master Of Science
1
Entrepreneurial marketing
2
Advanced Research Method
Links
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