May 29, 2024
Shahrbanoo Yadollahi

Shahrbanoo Yadollahi

Academic Rank: Assistant professor
Address:
Degree: Ph.D in Business Management(Marketing)
Phone: 07731222110
Faculty:

Education

  • PhD. in Business Management(Marketing) , Isfahan University , Iran (2014 - 2018)
    Thesis title: Designing a model for assessment of customer service experience based touchpoints and it's consequences in banking industry
  • MSc. in Business Management (Marketing) , Persian Gulf University , Iran (2010 - 2013)
    Thesis title: Designing a model for measuring the organizational strategic intelligence: Explaining the role of external intelligence and internal intelligence
  • BSc. in Business Management , Semnan University , Iran (2006 - 2010)
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Research interests

  • Consumer Behavior
  • Customer Experience
  • Marketing Inteligence
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Research activities

Journal articles
1
Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2019) A measurement of service experience at touch points in banking industry: model development and validation International Journal of Business Innovation and Research: 20(3); 337-353
2
Shahrbanoo Yadollahi, Ali Kazemi, Bahram Ranjbarian (2018) Identifying and prioritizing the factors of service experience in banks: A Best-Worst method Decision Science Letters: 7(4); 455-464
3
Seyed Yaghoub Hosseini, Khodakaram Salimifard, Shahrbanoo Yadollahi (2012) On the Effects of Organizational Culture on E-Learning Readiness: An Iranian Experience International Journal of Social Ecology and Sustainable Development: ; 42،52
Conference articles
Research of this type not found!
Projects
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Theses
Books
1
Seyed Yaghoub Hosseini, Khodakaram Salimifard, Shahrbanoo Yadollahi (2014) E-Learning Readiness and the Effects of Organizational Culture ISBN: 9781466646117
Innovations
Research of this type not found!
Grant Attraction
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Courses