مشخصات پژوهش

Rangelands play a vital role in supporting livelihoods, biodiversity, and ecological balance across arid and semi-arid regions. However, these fragile ecosystems are increasingly threatened by overexploitation, land degradation, and unsustainable management practices. Understanding the human and behavioral dimensions of rangeland conservation has therefore become an urgent priority. Many of the world’s rangelands, including those in Iran, have recently been exposed to destruction and serious damage. Collaboration among various stakeholders (especially pastoralists) in sustainable land use and management is considered a key factor in reducing this degradation. Guided by the Theory of Planned Behavior (TPB), this study tries to identify and analyze the behavioral nudges for the sustainable land use and management in Iran. This research employed a cross-sectional survey design involving 248 pastoralists in Fars Province, southern Iran, selected through simple random sampling. An extended version of the TPB was applied, incorporating two additional constructs—awareness of consequences and moral norms—to enhance its explanatory power in predicting sustainable land use intentions. Behavioral nudges, such as increased awareness of consequences, strengthening moral norms, perceived behavioral control, and attitudes, can lead pastoralists to sustainable land use and management, thereby helping to conserve rangelands. To operationalize the research, a cross-sectional survey of 248 pastoralists with livestock grazing certificates, who were selected using simple random sampling, was used. The results of the research showed that the constructs of attitude towards sustainable land use and management had a positive and significant effect on the intention towards sustainable land use and management (Beta = 0.292; T = 4.239; Sig = 0.001). The direct effects of two variables, awareness of consequences of rangelands’ destruction (Beta = 0. 335; T = 3.333; Sig = 0.001) and moral norms