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چکیده
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Objective: To investigate the effect of perceived organizational reputation on the psychological contract and the employee's passion for work.
Methodology: This research is descriptive-survey. A questionnaire was used to collect data. The present study, from the perspective of the goal, is considered to be a practical application and its statistical society includes the banks and financial and credit institutions in the Shiraz area, which number is 54 organizations. According to the Morgan formula, at the error level of 4%, the sample is a research sample, and for testing the model, this research is based on the Smart pls and Spss 54 methods. Structural equation software is used to analyze the data.
Findings: The findings of this research indicate that organizational reputation has a positive and significant effect on the employees' mental contract and employee eagerness. On the other hand, the psychological contract has also had a positive and significant effect on people's passion for work. Therefore, the main hypotheses were confirmed. In the case of sub hypotheses, the positive and significant influence of the reputation of the organization on the dedication and attraction of employees, as well as the effect of the contract on the dedication of employees, was confirmed and the positive and significant impact of the reputation on job satisfaction and the psychological contract on job remuneration and recruitment People were rejected.
Conclusion: The results of the research show that employees' perception of the reputation of the organization has increased their commitment to meeting the psychological contracts and can increase their enthusiasm for their work. On the other hand, fulfilling the expectations of individuals in the contract can affect the employee's eagerness.
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