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چکیده
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Background: These days, establishing the integrity among inner and outer sides of
an organization is one of the managers' challenges. Most of the organizations
prepare their regular strategic plans irrespective of the effects of interorganizational
contents. This leads to disturbance in the organization and failure
of aims. Therefore, knowing the effects of different strategies on the all features of
Business model is the access key for managers.
Aim: The purpose of this thesis is the assessment of the effects of marketing
strategy in Porter model on Business model, which includes Information and
Communication Technology companies in Boushehr Province.
Methodology: In order to achieve the above purposes, some questionnaires,
designed by the author, were distributed among 25 identified organizations in the
mentioned industry, which were filled by 120 experts in the high level of the
management. The structural-equations modelling with partial least squares were
employed to test the hypotheses of the research.
Findings: The results showed that the cost leadership strategy of the Porter model
has a significant effect on all features of the Business model, other than the
pricing on the basis of profitability. Also, the differentiation strategy (from Porter
model) has a significant effect on income, cost, profitability, and durability. The
last strategy of Porter model, so called centralization, has significant effect on
cost, profitability, service and technology.
Conclusion: Based on the findings of this research, it can be claimed that cost
leadership strategy from Porter model has the most effect on income. Price
decrease, sale surge, and current income increase is consistent with the philosophy
of cost leadership. Among Business model, differentiation strategy has the most
effect on service. Considering the high number of service organizations in ICT
industry, this attempt to making a different and increasing sale's rate with respect
to compensate different making ex
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