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چکیده
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Badrieh Rezaei
Background: Growing concumer concern for environment have led numerous companies to regard marketing and purchasing behavior concepts as the main source of their strategic shift and the subsequent growing research, increasing the dispersion and explosion of information in this field, therefore the essence of a combination of research out in the matter to the systematic way and facing the researchers.
Aim: Purpose of this study researches in the field of green consumer purchasing behavior by meta- analysis method which aims to combine the results of various studies in order to achieve a coordinated and coherent result.
Methodology: This research using meta- analysis and software comprehensive meta- analysis (CMA) to analyze the research conducted between 1997 and 2015 in the field of green purchasing behavior. A meta- analysis was performed of relevant articles in Persian and English Scientific databases including irandoc, proquest, magiran, sciencedirect, emerald, springer, civilica and … and then 22 internal and external study, 39 variables and hypothesis were identified. Used to funnel charts and statistical methods Rosenthal and Orwin way to check the validity of the findings and publication bias.
Conclusions: By referring to the extract variables in this study, Andesites of variables that have a greater impact and therefore have a large impact on green purchase behavior can be made more attractive. These variables sort By include: Green purchase intention, Environmental concern, Perceived environmental responsibility, Social Influences, Environmental Attitude, Perceived seriousness of environmental problems, Concern for self- image in environmental protection, Perceived effectiveness of environmental behaviour.
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