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چکیده
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The nature of organizational buying can be clarified for some aspects. From a viewpoint of an organization buys goods and services that directly impact on daily operations and economic health. Buyer organizations (including manufacturing companies, businesses, organizations and government agencies, nonprofit organizations, etc.) with limited resources and a bad buying decision could lead to interruptions in production, reduced product quality, timely delivery delays and product offerings to market will create dissatisfaction among customers and the loss of resources. Given the importance of understanding buying behavior of organizational consumers, Purchasing decision-making processes and the impact of the Internet on it And little attention has been given to research on organizational buying behavior in Iran, as well as Cutler and his colleagues recommendations, based on done research in the field of organizational buying behavior in different times and places in order to test the organizational buying behavior models provided by previous researchers, The researcher concluded that do a study in the current situation and according to don't the similar research in our country, this study is necessary. Findings could lead to an increase in corporate marketing knowledge.
Methodology of this study is applicable in terms of the purpose, and descriptive in terms of data collection method. The statistical population of this research was the top management, purchasing and logistics managers, suppliers and purchasing officers and members of Trading Commission of public organizations in Bushehr and a simple sampling method was used to obtain 126 questionnaires. In this study, the researcher use the library method (such as reading marketing books, corporate marketing, industrial marketing, business marketing and consumer buying behavior) and use Internet search engine for developing research literature and designing data collection. Researcher to develop and make instruments f
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